Even if there was life before 'kas australia' stores arrived in Dubai a year ago, it couldn't have been as vivid. The shops located in Mercato and BurJuman with their collection of eye-catching vibrant materials - be it bed sheets, cushions or throws - specialise in bed linens and other household accessories like shower curtains, bath mats and tablemats.
Briton Helen Howat, who started the stores with her business partner, Palestinian born Amjad Zeid Kilani, first spotted 'kas australia' when she visited an exhibition in Hong Kong during her many travels.
"I was so impressed with the range of products that I knew I had to introduce 'kas' to the Middle East," says Helen. Within a short time they had four stores - two in Dubai and two in the Saudi Arabia.
"kas australia' has been creating their design-led products for 27 years, reflecting fashion on retail high streets. Their studio in Sydney has a team of six designers who keep updating these home accessories to complement the latest trends in fashion," said Helen.
Though new designs are launched twice a year following the fashion seasons in March and September, interim products too are introduced continuously.
There is something for every taste - while classics and traditional looks are a constant factor, more dramatic designs and contemporary patterns make 'kas australia' stand out and attract the more spirited among shoppers.
Fabrics used are mostly natural, like 100 per cent cottons and silks, with a few man made materials like faux fur and faux suede.
There even are various adorable items such as the Eskimo cushions made of Mongolian lamb's wool and the Chenille throws that match every design. 'Colour lifts life,' believes Helen. While they choose products to suit the Middle Eastern market, they also follow global trends.
"The response to 'kas australia' has been overwhelming," says Helen. "Our aim is to make our merchandise accessible to most households - a one-bedroom apartment or a 10-bedroom villa," she asserts.
The classical and oriental patterns have more reds and aubergines while the soft lilacs and pinks characterise the romantic range. American Indian series uses faux and real suede, red and gold jacquards mark the Arabic designs and the Peasant influence can be seen in the patchworks and embroideries.
Lot of importance is given to detail and work with beads, sequins, laces and ribbons contrasts with plain coordinates and the ever-popular black-and-whites.
