Dewa's 'Let's Make This Summer Green' campaign was organised under the theme ‘Create memories that last forever’, through Dewa’s social media, internal and external channels of communication. Image Credit: Supplied

Dubai: Dubai Electricity and Water Authority (Dewa) has successfully concluded its ‘Let’s Make This Summer Green’ campaign. The drive, organised for the sixth consecutive year, has achieved remarkable success in raising customer awareness on adopting a sustainable and smart lifestyle to make a positive impact on the environment.

The campaign was organised under the theme ‘Create memories that last forever’ through Dewa’s social media, internal and external channels of communication. Dewa encouraged customers to use its services and innovative features on its website and smart app to monitor and control their electricity and water use, and get tips on reducing consumption.

Dewa’s conservation programmes and initiatives between 2011 and 2020 achieved cumulative savings within the target groups amounting to 2.44 TWh of electricity and 6.7 billion gallons of water, equivalent to saving Dh1.35 billion and reducing 1.22 million tonnes of carbon dioxide emissions.

Most extensive digital campaign

Over the last three months, Dewa’s employees led its most extensive digital campaign to conserve electricity and water in collaboration with public and private entities in Dubai. Dewa plays a pioneering role in promoting conservation in Dubai, with effective social campaigns to promote environmentally-friendly practices.

The campaign included the ‘Green Summer’ competition, being run until the end of September, for society members to save electricity and water. Participants can enter a raffle draw to win valuable prizes. Dewa also organised virtual and physical lectures for the educational, government, industrial and commercial sectors. Dewa’s Conservation Team presented 30 lectures and workshops in English and Arabic for its 3,151 employees and students across Dubai. During the campaign, Dewa collaborated with the Madrasa initiative, a Mohammed bin Rashid Al Maktoum Global Initiative, with videos for children to practise conservation during summer.

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Dashboard to monitor consumption

The campaign highlighted the ‘Smart Living’ initiative for customers to monitor their consumption at home through their Dewa accounts on the website or smart app. Customers can easily check their dashboard to monitor consumption, know more about residential tariff slabs, get conservation tips and develop conservation plans. Customers can also benefit from the ‘My Sustainable Living’ programme to compare their consumption with similar homes in their area or use the Dewa Store to purchase energy and water-saving devices.