'Clean Up the World' campaign launched

Dubai Municipality launched its largest annual clean up campaign with thousands of voluntary participants yesterday.

The campaign offers a good opportunity to all residents to contribute towards the conservation of their environment. The four-day-campaign will end on Friday.

"People's participation in environmental initiatives such as the 'Clean Up the World' campaign is key to having a pollution-free environment," said Hussain Lootah, Assistant Director General of the Municipality for Planning and Building Affairs.

The highlight of the opening ceremony was an opera, presented by students from Dubai School, focusing on environment conservation.

Abdullah Rafei, Assistant Director-General of the Municipality for Environment and Public Health Affairs, said the main objective of the campaign was to enhance the environment awareness of the community on waste reduction and recycling issues.

This would ensure the participation of institutions and individuals in environmental programmes, cleaning up the local environment and encouraging teamwork in finding lasting solutions for the growing waste problem.