Dubai: Dubai's shopping malls don't just combine the awesome collections of international brand labels, but go further to enlighten newcomers on Emirati cultural rules and what's the acceptable general behaviour.
The rules are on signs at the main entrances and distributed by security personnel as well.
It includes no smoking in the mall, wearing of respectable clothing and no kissing or public displays of affection, no consumption of alcohol in the mall and few other don'ts.
Sabina Khanvwani, Head of Public Relations and Marketing Department at Burjuman Centre, said despite the signs, there are still visitors who still need to be reminded of what is and what is not acceptable.
"Burjuman has already fixed stickers on the main entrances in order to deliver the message directly to them, some of them adhere and others don't. We cannot enforce them to comply but we keep reminding them that Dubai is part of the UAE and it's a Muslim country with a conservative society and must be respected."
Most expatriates Gulf News spoke to say they didn't do things on purpose or to annoy the Emirati community. They just grew up dressing that way.
Tania N. a 29-year-old Russian businesswoman, said she got confused when a security guard at the Mall of the Emirates handed her a brochure on how to dress appropriately.
"I respect Dubai, its religion, culture and people, I come here frequently for business and pleasure, and I was never asked to cover my shoulders or my knees until recently," she said.
"I used to wear a sleeveless short gown or miniskirt and according to my background it is a decent outfit and doesn't cause any kind of embarrassment. But lately a security approached me and in a polite way handed me a brochure that includes the mall's courtesy policy regarding dress code and general behaviour."
Asked whether she will adhere to the mall's dress code, she said: "I really don't find it necessary, besides I don't have long or covered outfits, and the most importantly I didn't do something bad to Dubai or its people."
Katayoon Tahmoress M, an Iranian writer based in Dubai agrees with Tania.
"I love Dubai and I like its style. But the way I dress is completely a personal matter and I don't allow anybody to educate me on what to wear and what not to wear."
Gabriel and Elena, both Americans, said the visitors and expatriates should've been informed of the dress and behavioural rules before they fly into the country.
"Such instructions should be informed before we enter the country not while we are shopping. Besides the weather in Dubai is truly hot," they said.
Mariam Al Salem and her Emirati companions said visitors and expatriates should tow the line.
"Our rules must be strictly followed," Mariam said.
Khulood Ahmad, a 23-year-old Emirati and a college student said the situation has become uncontrollable.
"Majority of shoppers don't adhere to our style's policy, and we don't think a sticker or leaflet will make them pay attention," he said.
Khalid Al Hammadi and his friends Nawaf and Majed, all of them Emiratis, said an aggresssive media campaign should be launched to deliver the message.
Najla Al Awadi, Federal National Council member, Deputy CEO of Dubai Media Inc and General Manager of Dubai One TV, said awareness of the rules should be done as early as while a visitor is processing his entry visa.
"I don't want to generalise and say that all expats behave in that inappropriate way. However, certainly many expats who come to our country are either not aware of our cultural norms or are just not respectful of them and choose to behave any way they want to.
"I believe what we need is to create awareness among all communities visiting our county. This should be done upon going through the visa process possibly by distributing pamphlets which explain our culture to those receiving a visa into our country.
"Also through media by launching programmes and regular campaigns, we as the UAE will always be welcoming and tolerant society but we will also demand that our culture be respected," she said.
Are you aware of the dress code in Dubai? Do you know who to speak to in order to clarify your doubts?
Your comments
The very simple thing is that we should respect the norms of the society
Mohammad Ansari
Karachi,Pakistan
Posted: August 08, 2009, 16:15
It is a good idea that the
foreign visitors are warned
about the dress code and culture
of Dubai, while visiting the
malls. As an emerging international tourst city, Dubai should introduce the
rules in a slow pace without
creating a misunderstanding to the foreign tourists.
A.S.Mathew
Ringgold,U.S.A.
Posted: August 08, 2009, 16:03
I believe we should follow closely and respect the local customs. I am American and used to a very liberal society but I have personal conservative veiws. Not long ago I read a story of how France did not welcome the womens dress of muslim nations (Abayia)and some were insulted but I believe also they have the right to impose what they do not want worn in there country as well same as the UAE.
Keith Schulze
Dubai,UAE
Posted: August 08, 2009, 15:58
You come here, therefore you have to respect the local culture and commit to the rules and regulations in place, just like in any other place on earth.As simple as that!
Majdi
Dubai,UAE
Posted: August 08, 2009, 15:49
Growing up in U.A.E. I have always noticed that many people in Dubai (Especially Tourists or Fresh New comers) Tend to wear inappropraite clothing in public.
It's probably the metropolitan atmosphere and the beach life in Dubai that make tourists sometimes forget that they are in a Muslim country.
Most people residing and working U.A.E. are fully aware of proper and decent clothing.
To be honest, I never thought the clothing issue is offensive to the Emirati community.
I do however agree that the "Unacceptable Behavior" and the "Inappropriate Acts" Issues are smetimes offensive and needs to be addressed.
Omar Abdul
Dubai,U.A.E.
Posted: August 08, 2009, 15:49
Arab countries especially GCC allowing to work diff nationalities in diff field and we must respect Islamic and valuable uae culture and why some one spoiling culture
Jaafar
Abu Dhabi,UAE
Posted: August 08, 2009, 15:41
As an Expatriate from Philippines, in general sense, it was clearly emphasized during the Pre-Departure Orientation Seminar (PDOS) waht are the do's and the dont's. We are here in UAE to work not to violate the their laws. Ignorance of the law excuses no one. I have nothing against those who wear dress not in accordance to the muslim community but it is a personal responsibility to respect their culture and traditions and to properly observe what laws they would impose since this is not our country. If you want to express yourself, then, it is better you return to your mother-home since this is not the place for you where you can wear whatever you wanted to. In the same way, I am looking forward that this dress code issue will be given preferential attention whether a penalty will be imposed to those who ignore it or let it go like that...
Winston Tan Parandas
Dubai,United Arab Emirates
Posted: August 08, 2009, 15:14
Born and brought up in Dubai,i dont agree when people turn around and say "stop Dubai from selling stylish clothes" selling of stylish clothes doesnt allow one to be wear indecent attire in malls ,wearing back open,see thru and deep neck shirts??you should learn about the country cultures before stepping foot on its soil.
Maria Khan
Dubai,UAE
Posted: August 08, 2009, 15:14
A very Good Move , should be appreciated , though need to educate visitors befiore entering the country A very polite gestures and nice selection words is required while addressing such issues.
Asad
Dubai,UAE
Posted: August 08, 2009, 09:48
Steps taken have been very much appreciated.
M.I.M. Haneef
Abu Dhabi,UAE
Posted: August 08, 2009, 09:46
malls should not sell clothes that are not appropriate for the country.
Aliah
Dubai,UAE
Posted: August 08, 2009, 09:33
as an expatriate also, i respected dubai's culture and the people within it.we came here for work and share the skills and goal that given to us individuals..my primary concern to this matter of awareness is not just the signs and arrival which countries that came from but also the supplier of its garments which comes from the other countries from its manufacturers. therefore, clothes have open shoulder and shorts less than knees and transparent pants for ladies should also be banned then. in this way, shoppers will not intend to buy such clothes which affect the culture.
though some businesses may be affected but its one way also to prevent..
Riche
Abu Dhabi,UAE
Posted: August 08, 2009, 09:28
Many expatriates know very well about the dress codes in the muslim countries, all those comments saying they should be informed prior to their visit is baseless, some dress badly, behave badly and have no regrets to it also...strict actions to be taken if not followed...
Sahil
Abu Dhabi,UAE
Posted: August 08, 2009, 09:15
Dress code rule must be followed as it required in highly presence of odd western culture in UAE.
Dress rules must be printed on each visa...
Indermohan Kapoor
Dubai,UAE
Posted: August 08, 2009, 09:15
I understand the rules and regulations. Why is it then that these types of womens clothes are being sold in all of the malls?
Is it ok for us to spend a lot of money to buy these "modern" types of clothes but my wife is not allowed to wear these same expensive clothes? Then you should stop selling these modern western style ladies clothes
This is a double standard.
Kobus
Dubai,UAE
Posted: August 08, 2009, 09:13
Thanks to dubai malls and the government for initiating these rules and procedures. I am sure they are not trying to cause harm to anyone, but they are indeed the right steps towards a better life within the community, not only for the emaratis alone, but for most expatriates as well.
Ahmad
Dubai,UAE
Posted: August 08, 2009, 08:59
i am fully aware of the cultures in the UAE, and as we all know this is a muslim country, all expatriates should abide the rules of the nation. as i have noticed, expatriates are still wearing those kinds of wear not suitable to wear as if like they are going sleep. i guess security guard must be vigilant in this matter. leaflet is useless coz it will end up only in the trash-bin, i guess people wearing indecent clothes, security guard must not allow them to enter in the mall. mall is a mall and not for advertising your body.
Zainab
Dubai,UAE
Posted: August 08, 2009, 08:57
I would have thought it more appropriate and better use of resources to campaign about reckless driving. I don't hear about innocent people dying in malls - tolerance, education, awareness and "rules being strictly followed" should apply to the roads of the UAE.
Steve
Abu Dhabi,UAE
Posted: August 08, 2009, 08:45
I do agree with all comments as it is every one's duty to cover them self,not only Dubai because while naming Dubai as a country a bad impression is coimng second thing who ever it may be this rule should be implement for every single person . I hope this will surely change the life stlye of Dubai people .
Syed Abdullah Miya
Dubai,UAE
Posted: August 08, 2009, 08:31
i realy appreciate the efforts of dubai malls anti indecenci campaign.being a muslim we should strickly curb on dress which are not allowed in muslim country including uae,and we must follow our islamic culture and then aware to other .
Aman Khan
Dubai,UAE
Posted: August 08, 2009, 08:19
I am very happy to hear about this subject as many people do not care and wear as they are at home !
All people should respect the country where they are living as we are in a MUSLIM COUNTRY !! do not FORGET !
Thank you.
Souad
Abu Dhabi,UAE
Posted: August 08, 2009, 08:15
I was not aware of the dress code until now and do not know who to speak to to clarify any doubts pertaining to this matter. I think all expats have to follow the local law....but it is the responsibility of the country to ensure that all travellers are duly notified of the law in the country at the time of issuing the visa in order as to not inconvinience the visitor.
P. T.
Dubai,UAE
Posted: August 08, 2009, 08:00
I support this movement as I truly feel that some people do not adhere to UAE's policies. I have seen many women wearing clothing that would much fit the beach than a mall.
Roshan P
Dubai,UAE
Posted: August 08, 2009, 07:52
For me this rules is great, we need to respect the country because its a muslim country. all visitors should follow these rules.
Elvy Gonzales
Manila,Philippines
Posted: August 08, 2009, 07:40
I visited yesterday 07/08/2009 a mall in Dubai but i haven't seen any stiker or board for the dress code however this rule should be considered not only muslim country for but also beeing part of cultural socity.
Abdul Rafeek
Abu Dhabi,UAE
Posted: August 08, 2009, 07:35
1. By the time people arrive at a Mall they are dressed - telling them at that point does not help. Why not have some sort of light (free) blouse for women to wear.
2. At the airport arrival (departure gates for UAE flights at originating nations) holographic displays of appropriate clothing in the UAE. The dress must be appropriate for the most conservative Emirate.
3. A holographic image must be engaging, creative, and non-threatening. There are many places and environments in the world where situationally appropriate dress is required.
4. This same technology could be set up at major Hotels and Conference Centers as well.
5. Make appropriate dress something people want to do out of respect, not something they must do or they will be punished. Treating people as "wanting" to do the right thing, as opposed being afraid of doing the wrong thing, is a better tactic.
6. For those who do not like to be forced to wear specific clothing . . . what do you do in the rain, in the hot sun, in the cold? "You are given ideas of the best clothing and you respond appropriately. Is it that "wrong" to show respect for the national standards of any country.
Tom Pattillo
Ras Al Khaimah,UAE
Posted: August 08, 2009, 06:51
I have been staying in this country more than two decades. I too respect Dubai, its religion, culture and people. In This Summer time, one cant afford to be fully covered, it doesnt mean wear short clothes
Sanish Cherian
Dubai,UAE
Posted: August 08, 2009, 05:55
My wife and I recently lived in Al Ain for three years and had been made aware of the UAE's dress requirements before we arrived. We always complied with them. I don't think it's the expats who are creating the problem, it's tourists who are unaware of the dress requirements, thus early advice needs to be given by airline booking companies and other tourist industry people.
Robin
Alice Springs,Australia
Posted: August 08, 2009, 03:58
I think people should learn about a country before going to it.There are so many books,websites and many other ways to learn about anything now days! Dubai recognize and respect (the rights, beliefs, or practices of others).So,just be respectful while you are here.
Sheila W.
U.A.Q.,U.A.E.
Posted: August 08, 2009, 03:09
When someones says that " instructions should be informed before we enter the country not while we are shopping " is to me a little ignorant on there part. This is a Muslim country they know what we are, if they don't know on what is acceptable, then I am sorry but learn about a country or atleast the religion.
Secondly "I don't allow anybody to educate me on what to wear and what not to wear". The law of the land must be followed no matter which country your on , then why should Dubai be different.
Resalat Kabir
Dubai,U.A.E
Posted: August 08, 2009, 02:49
Regarding the dress
I am an Indian.The malls rules are good,but one thing....then why the mall is selling those kind of Dresses? If they are selling ofcourse people will wear those kind of dress.
Shevin
Dubai,UAE
Posted: August 08, 2009, 02:33
The minute UAE accepted to host a whole lot of people from several culturals, the limite of tolerance had to be increased. Similarly expatriate should be considerate to Emirate culture and traditions. However one should differentiate between "normal" dressing and "unacceptable" dressing.
Wissam Halawani
Abu Dhabi,UAE
Posted: August 08, 2009, 02:23
if the mall itself sells those kind of unacceptable clothing, then how do you post banner stickers regarding whats being sold inside the mall?
Joe
montreal,Canada
Posted: August 08, 2009, 02:01
I think its never too late to realise that UAE is a Muslim country, but why to limit only to malls, why not all public areas?
Imran
Dubai,UAE
Posted: August 08, 2009, 01:40
I think tourists must get enough information regarding the culture and decency rules of Dubai at the airport
Also all nations should respect the society in which they are living.Every one should try his/her best to be decent
Syed Shahzad Ali Shah
Dubai,UAE
Posted: August 08, 2009, 01:23
