Dubai: ORO24 Real Estate Developments announced on Friday its contribution of Dh10 million in support of the ‘1 Billion Meals Endowment” campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to establish the largest Ramadan sustainable food aid endowment fund.
ORO24 Developments pledged to contribute Dh10 million over a period of five years, to help achieve the endowment fund’s objective of providing a food safety net for underprivileged communities and support the global endeavour to eradicate hunger.
Organised by Mohammed bin Rashid Al Maktoum Global Initiatives to coincide with the holy month of Ramadan, the ‘1 Billion Meals Endowment’ campaign establishes the UAE’s leading role in regional and international humanitarian efforts, and highlights its unwavering commitment towards helping communities and individuals in need around the world.
Atif Rahman Founder and Chairman at ORO24 Developments, said: “The 1 Billion Meals Endowment campaign is yet another UAE message of support and aid to vulnerable and underprivileged populations around the world, and is a true reflection of this country’s commitment to extending help and practicing the values of tolerance, solidarity and generosity.
“Our contribution to the largest Ramadan food aid endowment fund reflects our appreciation of the values and nobility of the UAE community, and our commitment to supporting charity and humanitarian efforts launched here. It is an honour to be part of this remarkable campaign which will help transform millions of lives,” he added.
The “1 Billion Meals Endowment” campaign is an extension of previous food aid drives, starting in Ramadan 2020 with “10 Million Meals” campaign, followed by “100 Million Meals” in Ramadan 2021 and “1 Billion Meals” in Ramadan 2022.
Donation Channels
The “1 Billion Meals Endowment” campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across five main channels including the campaign’s website (www.1billionmeals.ae), as well as a dedicated call center via the toll free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates NBD (AE30 0260 0010 1533 3439 802). Donations via SMS give contributors the option to donate AED 1 daily through a monthly subscription, by sending the word “Meal” to 1020 for du users, or to 1110 for Etisalat by e & users. Those who wish to donate to the campaign through the DubaiNow app can do so by clicking on the “Donations” tab.
