Dubai: Beating all predictions of a downturn in visitor numbers, Modhesh World, the region's largest edutainment region that celebrates its tenth year in 2009, recorded a footfall of 250,000 in the first half of Dubai Summer Surprises.

The figures come in the wake of similar positive numbers revealed by both the retail and hotel sectors in Dubai.

Ahmad Ali, senior projects coordinator at the DSF Office and supervisor of Modhesh World said: "Modhesh World has been the hub of DSS entertainment since its start and the figures revealed for the first half of DSS 2009 is testimony to its popularity as the sought after edutainment venue in the region. The DSF office endeavours to present a unique DSS edition ever year and these results reflect our efforts in making Modhesh World an unparalleled entertainment destination for children and families.

"The footfall numbers are also significant for the fact that they come at a time of general scepticism of Dubai's tourism and retail sectors, and as more figures are revealed from across economic sectors, we are sure that there will be a general consensus that DSS has had a positive impact," he added.

Now celebrating its 10th year, what was formerly known as Modhesh Fun City is now officially called Modhesh World, a massive transformation that makes the largest indoor edutainment venue in the region an even bigger and better place for fun and excitement for the whole family.

Spread across 37,000 square metres, Modhesh World offers a stunning collection of unique games and fun as well as a multitude of activities to cater to every member of the family, making it the ultimate destination to enjoy the best of what Dubai Summer Surprises has to offer.

Modhesh World is divided into three zones - East, West and Central Each zone offers a variety of interactive entertainment and educational activities that complement each other.