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Korean-American pop singer Eric Nam and his brothers Eddie Nam and Brian Nam bought an entire screening of Hollywood movie Crazy Rich Asians in support of the Asian community and to secure box office ‘Gold Open’.

He dropped the news on his Instagram account as he invited fans to go watch the movie — that features a predominately Asian cast — at AMC Parkway Pointe 15 theatre in Atlanta, and explained that the free screening was put together in his hometown as part of the #GOLDOPEN movement in hopes of drawing strong box office numbers, and he said he’s “tired of [Asians] being under and misrepresented in mainstream media”.

“We’re not just tech geeks, math nerds, and ninja assassins. We are brilliant, beautiful, sexy, hot, and much more,” he wrote in an Instagram post.

“The success of Crazy Rich Asians is about US. Our community. This is about directly impacting our future and futures of generations to come. To be the first full Asian cast movie in 25 years is absolutely insane.”

Because their initiative received popular response, they rented another theatre in Minneapolis on Sunday. Tickets are on a first come, first served basis.

Crazy Rich Asians is now showing in UAE cinemas.