Meraas to Launch Hub Zero – Region’s First Immersive Entertainment Park at CITY WALK, a Premier Urban Lifestyle Destination in Dubai Image Credit: Meraas

Dubai: A new entertainment centre is coming to Dubai’s City Walk, a retail destination developed by Dubai-based holding company Meraas.

Scheduled to open this summer, Hub Zero is said to be the region’s first immersive entertainment park, offering innovative experiences created in association with global video game developers including Electronic Arts, Capcom, KONAMI, Microsoft and Square Enix.

Covering an area of around 15,000 square metres on two floors, the indoor entertainment destination will comprise of 18 attractions, rides and experiential zones, with a substantial number developed for Hub Zero.

Several rides will be powered by artificial intelligence and feature real-time engines. The entertainment centre will also feature an eSports LAN gaming zone, a children’s play area, three event rooms, Hub Zero and video game merchandise and themed food outlets.

According to a statement by Meraas, the total consumer spend on the games industry was $22 billion in 2014. The global market for video games is expected to have grown by 9.4 per cent in 2015, and global revenues is likely to reach $107 billion in 2017.

Meraas recently announced The Green Planet, said to be the region’s first bio-dome, and Mattel Play! Town, a themed attraction for children, both of which will be located at City Walk.