Mothers’ Endowment campaign-1710940825534
The Mothers’ Endowment campaign announces on Wednesday to raise Dh505 million in donations in one after the fund's launch in UAE Image Credit: Supplied

Dubai: The Mothers’ Endowment campaign has raised Dh505 million in donations, one week after its launch by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai, to honour mothers by establishing an Dh1 billion endowment fund for supporting the education of millions around the world.

This is the result of contributions made by businessmen, individuals, businesses and public and private sector companies, in a massive community response that reflects the culture of giving deeply rooted in the UAE community, quick to support an initiative that provides education, training and empowerment of underprivileged individuals to help them improve their quality of life and drive development and stability in their communities.

Sustainable charity

Mohammad Al Gergawi, Secretary-General of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI), said: “The Mothers’ Endowment campaign reflects the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum for sustainable good, and his constant directives to dedicate MBRGI’s capabilities and expertise to meeting the needs of underprivileged populations around the world.”

“The campaign, which aims to honour mothers by establishing an educational endowment fund, comes at a time when hundreds of millions of children and youth around the world face challenging conditions that deprive them of the basic right to education. This initiative offers them hope and a chance for a better life,” he added.

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Praising the wide response to the Mothers’ Endowment campaign and how it embodies the noble values on which the UAE was founded, he said, “The positive response to the campaign, evident in raising Dh505 million in only one week, helps solidify the UAE’s status as a global capital of humanitarian and charity work. We are confident the campaign will continue to gain momentum in the coming days.”

Organised under the MBRGI umbrella, the Mothers’ Endowment campaign allows contributors to honour their mothers by making donations in their name to help support underprivileged communities sustainably through education. The campaign also promotes the values of honouring parents, kindness, compassion and solidarity, while bolstering the UAE’s humanitarian role.

Al Waseef Group

Meanwhile, Al Waseef Group on Wednesday also announced to donate Dh2 million to support the campaign.

Ubaid Memoni, Vice Chairman of Al Waseef Group, said: “The Mothers’ Endowment campaign is a message of benevolence from the UAE to underprivileged communities around the world, and a call to maximise global efforts targeting the empowerment of tens of millions of children and youth through education that helps improve their life conditions.”

“Education plays a very vital role in today’s world and we believe this initiative launched by His Highness Sheikh Mohammed Bin Rashid Al Maktoum will definitely play a very big role in educating millions of students who are in need,” he added.

Donation channels

The Mothers’ Endowment campaign welcomes donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (, as well as a dedicated call centre via the toll-free number (800 9999). Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (AE790340003708472909201). Donations via SMS are possible by sending the word “Mother” to the following numbers (1034, 1035, 1036, 1038) for Etisalat by e & users. Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood.