The campaign coincided with the start of Ramadan 2024 in March Image Credit: Supplied

Dubai: The Danube Group has announced a contribution of Dh10 million to the Mothers’ Endowment campaign, joining the growing list of contributes to the Mothers’ Endowment campaign, launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Get exclusive content with Gulf News WhatsApp channel

The campaign aims to honour mothers by establishing a Dh1 billion endowment fund to support the education of millions around the world in a sustainable manner.

Expressing devotion

Rizwan Sajan, Founder and Chairman of Danube Group, said: “The Mothers’ Endowment campaign is aimed at supporting and empowering mothers in the UAE. Their unwavering dedication, and sacrifices shape the very fabric of society. Through this initiative, we not only honour their boundless contributions but also pave the way for a brighter future. This new addition to the initiative by His Highness Sheikh Mohammed bin Rashid Al Maktoum, during the holy month of Ramadan is a message of devotion to, and appreciation of mothers, while at the same time responding to the pressing needs of in underprivileged communities around the world, where challenging conditions prevent adequate access to education.”

read more

He added: “We are honoured to be part of this campaign, as well as previous charity and humanitarian campaigns launched under the Mohammed bin Rashid Al Maktoum Global Initiatives. Contributing to this campaign is particularly significant as it represents the pillars of the society, women and mothers, acknowledging their strength and selfless giving,” he added.

Honouring parents

The Mothers’ Endowment campaign aims to promote the values of honouring parents, kindness, compassion and solidarity among members of the community, while solidifying the UAE’s humanitarian role by establishing a sustainable endowment that provides education that empowers underprivileged individuals and helps them drive sustainable development in their communities.

Proceeds of the campaign will go towards education projects supporting the education of millions around the world, by providing them with the tools and skills that help them lead independent, dignified lives. Projects under this campaign will be carried out in partnership with humanitarian organisations.

The Mothers’ Endowment campaign builds upon the success of previous humanitarian campaigns launched by Sheikh Mohammed in Ramadan and extends the UAE’s approach to charity and humanitarian efforts, based on structured teamwork, long-term planning and sustainable benefits.

Donation channels

The Mothers’ Endowment campaign welcomes donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (, as well as a dedicated call centre via the toll-free number (800 9999).

Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (AE790340003708472909201).

Donations via SMS are possible by sending the word “Mother” to the following numbers (1034, 1035, 1036, 1038) for Etisalat by e& users.

Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood (