The campaign aims to honour mothers by allowing donations to be made in their name Image Credit: Supplied

Dubai: The Mothers’ Endowment campaign, launched ahead of Ramadan by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on Sunday announced six easy channels that will receive donations and contributions in honour of mothers, by establishing an endowment fund to provide education to millions around the world in a sustainable manner.

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Cash donations to the campaign, which go to providing education to underprivileged populations, can be made through the campaign’s website, via SMS, bank transfers, the campaign’s call centre, the DubaiNow app or; Dubai’s community contributions platform.

Organised under the Mohammed bin Rashid Al Maktoum Global Initiatives umbrella, the Mothers’ Endowment campaign aims to honour mothers by allowing donations in their name.

The Mothers’ Endowment campaign will allocate its proceeds towards supporting the education and vocational training of millions around the world, providing them with the necessary tools and skills to lead independent, dignified lives and preparing them for the job market.

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Meanwhile, the campaign helps establish the values of honouring parents, kindness, compassion and solidarity, highlight the role of the mother in nurturing families and children, and solidify the UAE’s humanitarian role.

How to donate


The campaign’s website,, welcomes donations by individuals, businesses and institutions inside and outside the UAE.

Call centre

Those wishing to donate to the Mothers’ Endowment campaign can contact the dedicated call centre on toll free number 8009999 between 10am and 5pm, seven days a week, to arrange for a donation towards supporting the education of vulnerable individuals.

Bank transfers

Direct bank transfers are also possible and should be made to the campaign’s official Emirates Islamic Bank account number (AE790340003708472909201) in UAE dirhams.


One-off donations to the campaign can be made via SMS by sending the word “Mother” to dedicated du and etisalat bye& numbers as follows: SMS “Mother” to 1034 to donate AED 10, to 1035 to donate AED 50, to 1036 to donate AED 100 AND TO 1038 to donate AED 500.

DubaiNow app

The Mothers’ Endowment campaign also enables donations through the DubaiNow app, under the ‘Donations’ tab, as Digital Dubai cooperates with the campaign to facilitate contributions.

Jood platform

Donating to the Mothers’ Endowment campaign can be also done by creating a special portfolio for institutions and individuals via the Dubai community contributions platform Jood (

The platform allows individuals, businesses and institutions in both the private and public sectors, as well as celebrities, communities and cultural, sport and art groups to launch mini campaigns via Jood, encouraging friends, colleagues and followers to join in.