Dubai: The Dubai Electricity and Water Authority (DEWA) on Saturday announced it will contribute Dh20 million to the Mothers’ Endowment campaign.

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The initiative was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to honour mothers by establishing a Dh1 billion endowment fund that will support the education of millions around the world.

Coinciding with Ramadan, the proceeds from the Mothers’ Endowment campaign will go towards launching educational projects in underprivileged communities in partnership with humanitarian organisations.

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'Role model of generosity'

Saeed Mohammed Al Tayer

Saeed Mohammed Al Tayer, Managing Director and CEO of DEWA, said: “We are keen to be part of all charity and humanitarian initiatives launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, a role model of generosity and a philanthropist who plays a leading role globally in extending aid to the underprivileged and those in need around the world.”

He added: “Such initiatives express human solidarity and play a major role in changing the lives of millions around the world, empowering them to achieve a better life , key among which is education, by creating sustainable opportunities across underprivileged communities where people receive education and training to build capabilities and enhance stability.”

Al Tayer continued: “DEWA is honored to support the Mothers’ Endowment campaign, which celebrates and acknowledges mothers’ sacrifices and selfless giving while building upon the success of previous Ramadan campaigns launched by Mohammed bin Rashid Al Maktoum Global Initiatives. This campaign will significantly reduce the suffering of millions resulting from the lack of quality education - a serious challenge facing the world and hindering the fulfilment of the 4th UN Sustainable Development Goal for 2030 to ‘ensure inclusive and equitable quality education and promote lifelong learning opportunities for all’,” he added.

Certificates dedicated to mothers

In the four days after its launch, the Mothers’ Endowment campaign issued more than 120,000 electronic participation certificates to contributors, who made their donations in the name of their mothers to honour them.

One of the issued certificates Image Credit: Supplied

The campaign offers a participation certificate, written to express love and gratitude, that can be gifted to mothers in whose name the donations were made. All contributions count as ongoing charities that will go towards establishing an endowment fund that supports education in underprivileged communities, helping millions improve their lives.

Donation channels

The Mothers’ Endowment campaign continues to welcome donations and contributions to the endowment fund from institutions and individuals across six main channels including the campaign’s website (, as well as the dedicated call centre via the toll-free number 800 9999.

Donations are also possible via bank transfers in the UAE dirham to the campaign bank account number with Emirates Islamic Bank (AE790340003708472909201).

Donations via SMS are possible by sending the word “Mother” to the following numbers (1034, 1035, 1036, 1038) for Etisalat by e& users. Other possible platforms for donating to the campaign are the DubaiNow app by clicking the “Donations” tab, and Dubai’s community contributions platform Jood (