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Mustafa Koita, Founder and CEO of Koita Milk, joins ‘Tell Me Why’ podcast host Maria Botros to talk about his inspiration behind his business concept and his journey of running a business so far.

  • As a father of a child who is lactose intolerant, Mustafa resorted to buying products from abroad
  • Mustafa saw the opportunity to introduce new products in the market
  • Mustafa: childhood traumas and insecurities were the ‘strongest drive and persistence’ to achieve goal
  • Launching a product is about listening to consumers and finding something they want to buy