Tell Me Why starting a business is not for everyone

Mustafa Koita, Founder and CEO of Koita Milk, joins ‘Tell Me Why’ podcast host Maria Botros to talk about his inspiration behind his business concept and his journey of running a business so far.

• As a father of a child who is lactose intolerant, Mustafa resorted to buying products from abroad
• Mustafa saw the opportunity to introduce new products in the market
• Mustafa: childhood traumas and insecurities were the ‘strongest drive and persistence’ to achieve goal
• Launching a product is about listening to consumers and finding something they want to buy