Stock Dubai Gold
Will April 22 deliver a big hit for UAE gold retailers? The signs are promising as shoppers line up for Akshaya Trithiya, the Indian festival for buying. Image Credit: Ahmed Ramzan/Gulf News

Dubai: Shoppers in the UAE heading to a gold and jewellery store today (April 22) for their ‘Akshaya Trithiya’ purchases have got themselves a good break – gold prices dropped by more than $20 yesterday to close below $2,000 an ounce. It is currently at $1,983.

In the UAE, the gold rate for today is at Dh221.25 for 22K – and that’s just over Dh8 lower from a week ago. In addition, local gold retailers have padded up their promotions with offers of gold coins, cashback schemes, and cuts on making charges (of up to 25 per cent) in convincing shoppers it still makes sense to buy now. (Also, given the prevailing gold rates, exchange schemes too are promoted heavily.)

But have gold prices cooled enough to bring shoppers back at levels typically seen on Akshaya Trithiya?

Read More

“Shoppers are not staying away from gold this Akshaya Trithiya – buying gold is a tradition they have been used to and they will this year as well,” said Abdul Salam K. P., Vice-Chairman of Malabar Gold & Diamonds. “Plus, there is an acceptance that gold prices could remain higher for longer. The initial resistance shown when gold was trading at $2,000 plus has gone down.”

Through recent years, Akshaya Trithiya has also been the day when UAE gold sales have had some of their biggest daily sales, averaging those made during Diwali in the second-half of a year. The Indian festival is typically associated with buying new assets, be it gold, a home or a car. Jewellery retailers are saying, shoppers will do just that, and more so because of the Dh8 slide gold has had on the local rate in just over a week.

Over the last 30 days, gold has ranged over $2,000 and looked good enough to break its 2020 record price of $2,070 an ounce. The dollar’s recent weakness has also added to gold being the go-to asset, and which explains the build-up past $2,000. Analysts are confident gold still has enough to see it through past $2,100 at some point this year.

“Risk aversion is starting to run wild and safe-haven flows are once again coming gold’s way,” said Edward Moya, Senior Market Analyst at the consultancy Oanda. “Too many risks remain on the table and investors are going to need some safety going forward. As the risks to the outlook pile up, gold is starting to look even more attractive.”

That’s what investors are doing, but what about shoppers?

Tourists to the UAE have been quicker to accept gold at $2,000 levels. UAE resident shoppers too will return as these prices seem like the new normal

- Abdul Salam K. P. of Malabar Gold & Diamonds

Buy now

As has always been the case when gold shows signs of soaring, shoppers try to time their entry before prices get too hot. This could explain why shoppers in UAE – and those visitors and tourists spending their Eid here – are picking up some gold too, this week.

Anil Dhanak, Managing Director of Kanz Jewels, says the buyer dynamics are clear. “Most regular and seasonal buyers are getting accustomed to this new level of the gold price which has sustained itself unlike previous surges,” said Dhanak. “And this being an auspicious time of year for buying gold, we expect shoppers to continue buying.

“I am quite bullish on gold given that the US Fed has probably reached the peak of interest rate hikes. The recent shake-up at some US banks too has boosted confidence in gold as a safe haven asset.”

There is only so much waiting that regular gold buyers can do - a timely price drop and they get back to the stores. It's happening this Akshaya Trithiya

- Anil Dhanak of Kanz Jewels

Chinese tourists certainly are buying

Ahead of Akshaya Trithiya, UAE jewellery retailers were given a partial boost from tourist spending. This was at a time when it was felt gold had gotten too high for tourists to spend their dollars on any buys.

Again, the talk that gold could be heading even higher seems to have prompted them to buy now and await any future gains. “Indian visitors to the UAE are definitely back to buying, and we will see them through this weekend,” said Salam. “What’s most interesting for UAE gold retailers is the growing presence of Chinese tourist shoppers.

“If their buying support comes in more frequently, it creates another big breakthrough for UAE’s gold and diamond trade.”

Other industry sources say that they are studying what sort of jewellery will likely catch Chinese shoppers’ attention. “It’s not the case that they will only buy jewellery from a Tiffany’s,” said a retailer. “Local jewellers will certainly not be pushing a ‘one design fits all’ theme.”

And what of Russian shoppers interested in gold? Retailers say they are not seeing much activity among these buyers. “It’s more buy a home than invest in gold for Russians – for now,” the retailer added.

We always say gold is an investment that never goes out of style. We’ve tailor-made our in-store offering to reflect the seasonal and regional trends

- Aditya Singh, Head of Jewellery - International Business Division, Titan Company, which owns the Tanishq brand.