Dubai: Emirates Petroleum Company (Emarat) has announced the rebranding of the Emarat Rajhan station to "Al Maryah Bank" station. This change is part of the strategic partnership between Emarat and Al Maryah Community Bank, an innovative digital community bank. This rebranding marks the world’s first naming rights project for a fuel station, a groundbreaking achievement under Emarat’s "Project Landmark," which was launched in March 2024.
The announcement coincides with the completion of exterior redesigns at the station, now prominently displaying the new visual identities of both "Emarat" and "Al Maryah Community Bank." The redesign showcases their joint branding across the station's spaces and facilities in an aesthetically appealing way.
Eng. Ali Khalifa Al Shamsi, CEO of Emirates Petroleum Company (Emarat), commented, "Today marks a significant milestone in Emarat’s journey of innovation and excellence with the inauguration of the world’s first naming rights station, in partnership with Al Maryah Community Bank, under Project Landmark. Al Maryah Bank Station is not merely a transit hub; it represents our vision for a future where public spaces are integrated with cutting-edge corporate partnerships. As we unveil the Al Maryah Bank Station, we are also laying the groundwork for future collaborations that will continue to transform our urban landscapes."
He added, "This is only the beginning as we continue our efforts to enhance this pioneering and innovative project by adding a new group of strategic partners. The project's economic viability and significance in developing and growing business models and strategic partnerships stand out."
Mohammed Wassim Khayata, CEO of Al Maryah Community Bank, remarked, "We’re honored, as today marks the start of Mbank’s strategic partnership with Emarat within Project Landmark. This initiative stems from innovative strategies aimed at enhancing Mbank’s visibility and elevating customer experiences across fuel stations and affiliated stores. We are proud to soon launch Mbank Wallet’s digital wallet services at Emarat stations, allowing customers to make safe and smooth contactless payment transactions after refueling and purchasing goods at the station's stores by simply scanning the QR code at mobile payment counters."
He added, "We thank the Emarat team for its constant support throughout the execution of this project, and we are confident that this collaboration will lead us toward a prosperous future, offering our customers convenient solutions that enhance satisfaction and attract new customers, ultimately growing our business operations and solidifying our position as a leading digital bank in the UAE."
Notably, Emarat, in partnership with Al Maryah Community Bank—the first banking entity to secure naming rights to a fuel station both nationally and globally—will soon launch the digital wallet service "Mbank Wallet." This service will allow Emarat station customers to conduct contactless payments via the app for fuel services and purchases from station stores by simply scanning a QR code at the payment counter using their mobile phones.
