Dubai: L’Oreal Middle East in association with Emirates Red Crescent has launched a UAE solidarity programme to donate 84,000 personal care products worth Dh4 million to those involved in the fight against coronavirus. Items will go to frontline staff in hospitals and workers.
More than 58,000 care products went to those in need in the community.
L’Oreal has also frozen pending payments from 740 partners and suppliers and shortened payment terms in a bid to help the industry while supplying 15,000 masks and 4,000 bottles of sanitiser.
At the same time L’Oreal has maintained full salaries of employers as well as enabling them to work from home.
Remi Chadapaux, L’Oréal Middle East Managing Director, said, “We want to express our appreciation to all front-line workers who, day after day, put others first to fight the pandemic. We are truly humbled and inspired by their commitment to the common good. We also want to show solidarity to all those individuals and businesses impacted as a result of COVID-19 and do what we can to help them through these challenging times. A crisis such as this requires everyone to work together in support of the wider relief efforts. That is why we have introduced our UAE Solidarity Programme: a set of actionable initiatives that will make a tangible difference to people’s lives.”
Mohammed Abdullah Al Zarooni, Director of Emirates Red Crescent in Dubai, said, “We are pleased to collaborate with L’Oréal Middle East’s UAE solidarity programme and are grateful for the Group’s ongoing support which helped impacted communities during the crisis. We also recognise the efforts made by our diverse community, both as institutions and individuals, and thank the volunteers who continuously extend unwavering support to our society.”
