Friday Advertorial
Image Credit: Shutterstock

What were the main objectives behind the launch of the “Art of Air” campaign?

For 99 years Daikin has strived to enhance the air that surrounds us. Our company has a strong relationship with air as our core business revolves around the management and conditioning of air. We design, manufacture, and distribute a wide range of products and solutions that focus on providing comfortable and healthy indoor air environments. We emphasis on energy efficiency, incorporating advanced technologies to minimize energy consumption and reduce environmental impact. Our products often utilize innovative features such as inverter technology, advanced filtration systems, and smart controls to enhance performance and efficiency.

When it comes to being healthy, people tend to change their lifestyle, eat healthy, and activate a fitness routine as part of their everyday life. However, people often don’t realize, nor give importance to the air they breathe indoors. Good air quality is important for overall health.

Tuna Gulenc, Vice President at Daikin Middle East and Africa

To raise awareness among the target audience about the importance of the air that surrounds us, we launched The Art of Air campaign. Through engaging and informative content, the campaign highlights the significance of clean and healthy air for a better living environment.

The recent research, Art of Air, conducted with the consumers was to study their perception and awareness of the importance of Indoor Air Quality – enabling residents to take action to improve quality of life. The Art of Air survey proved that residents are in fact aware of the role their air conditioning system plays. 93% agreed that regular inspection and upgrading of air conditioning systems will help improve Indoor Air Quality.

The campaign aims to establish a strong connection between the brand, Daikin, and the concept of air. By emphasizing Daikin as the leading air specialist, the campaign showcases our leadership in providing innovative solutions for air quality.

In what ways does air impact our health?

The air we breathe determines the quality of life we can lead. Fresh air significantly impacts our overall comfort, health, sleep quality, and productivity. Studies show that indoor air can be several times more polluted than outdoor air. This is particularly relevant in the Middle East, where the region’s weather conditions often lead people to spend over 90% of their time indoors. Whether in homes, offices, shopping malls, hospitals, or gyms, individuals are exposed to this potentially harmful environment. Consequently, it becomes imperative to prioritize and maintain fresh, clean Indoor Air Quality.

World Health Organization highlights ways in which air can affect our well-being:

1. Respiratory Health: Poor air quality can contribute to various respiratory issues, such as coughing, wheezing, asthma attacks, bronchitis, and other chronic obstructive pulmonary diseases (COPD). Allergens and pollutants present in the air can irritate the respiratory system and lead to these health problems.

2. Cardiovascular Health: Prolonged exposure to polluted air increases the risk of heart attacks, strokes, and other cardiovascular diseases.

3. Allergies and Irritations: Airborne allergens like pollen, mould spores, dust mites, and pet dander can cause allergic reactions. These reactions can manifest as sneezing, itching, watery eyes, nasal congestion, and skin rashes. Poor indoor air quality can also cause eye, nose, and throat irritations in otherwise healthy individuals.

4. Respiratory Infections: Airborne pathogens, such as viruses and bacteria, can be transmitted through the air and cause respiratory infections. Common respiratory illnesses can also be caused due to bad air quality. Close contact with an infected person or exposure to contaminated air can lead to the contraction of these infections.

5. Mental Health: Studies suggest that exposure to air pollution may contribute to psychological distress, anxiety and depression. Breathing clean air is important for overall mental well-being.

It is crucial to monitor and improve air quality to safeguard our health and minimize the risks associated with air pollution.