Dubai logistics major Aramex goes for a complete corporate overhaul

Dubai: The Dubi-headquartered logistics company Aramex has gone for a total overhaul of its operating model, with a Chief Operating Officer named to oversee operations at newly created Aramex Express and Aramex Logistics.

The revamp comes as the company seeks out new areas of growth as well as higher margins than those in the traditional delivery business.

Aramex Express takes care of the international and domestic delivery solutions, and had one of its best years in 2020 as more consumers and businesses took to ecommerce channels. Aramex Logistics will handle all of the B2B needs, for clients in industries such as “oil & gas, healthcare & pharmaceutical, aerospace, retail & fashion, amongst others”. (The logistics business accounts for 28 per cent of Aramex revenues.)

The organization has set up a structure based on geography, through eight region-specific operations. Each region will be led by a vice-president and will have dedicated commercial and operations teams "focussed on growing Aramex’s local footprint and driving commercial opportunities and customer-centric innovations".

Othman Aljeda, Group CEO of Aramex, said in a statement: “The global transportation and logistics industry is undergoing a fundamental shift, driven by e-commerce, supply chain disruptions, customers’ increasingly discerning expectations and the turbo speed of digitization.

“By creating Aramex Express and Aramex Logistics, we will have a more agile company, focused on capturing the right opportunities to grow and diversify our customer base, investing in and deploying the best and latest technologies, and operating at higher efficiency levels. The investments we are making in our business today will enable us to provide our customers with improved service levels, and our shareholder with long-term value.”