Union Coop, the largest consumer cooperative in the UAE, announced that it has allocated about Dh185 million to reduce the prices of more than 30,000 basic food and consumer goods during the holy month of Ramadan. They have launched this initiative with the aim of stimulating all competitors in the emirate and the country to compete in reducing the prices of these products, which will have a positive impact on consumers during this blessed month.
This was announced during the annual press conference organized by Union Coop to announce its preparations for the blessed month of Ramadan, in the presence of Khalid Humaid Bin Diban Al Falasi, CEO of Union Coop, several division and department directors, managers and employees of the Union Coop, and media representatives.
Union Coop’s CEO Al Falasi said, “We are always pleased to be the main element in maintaining the prices of consumer goods in the holy month of Ramadan by conducting promotional campaigns. The cooperative has allocated an amount of Dh185 million from the cooperative’s profits for the Ramadan campaign and reduce the prices of 30,000 food and consumer goods, from which the cooperative will allocate a large number of products to be sold at wholesale prices."
He added that the campaign will run in all 23 branches and 4 commercial centers belonging to the cooperative in Dubai. These campaigns will run from March 13 to May 3, 2022, i.e. for 52 days, with different and distinct offers and discounts, in line with the objectives of the cooperative in creating a distinct consumer market through its prices, services and quality compared to the surrounding areas.
He added that this campaign is considered the largest discount campaign in 2022, as it includes 6 promotional campaigns in which the percentages of discounts in the major campaign will reach 75%. The Ramadan campaign will run alongside the promotional campaigns and offers that the cooperative launches throughout the year. This has been initiated to reduce the burden on consumers and the cooperative will be keen to provide the goods included in the offers in large quantities, high quality and competitive prices, as the promotions include food and basic consumer goods, including rice, meat, poultry, canned food, fruits and vegetables and special Ramadan products.
Al Falasi pointed out that the Ramadan campaign for this year includes several products, taking into account the cultural and population diversity in the country. The blessed month of Ramadan is for meeting the needs of the community; that's why Union Coop is using its capital to ensure the availability of goods, which distinguishes it from other retailers. He calls on shoppers to take advantage of these promotions.
He stressed that all these discounts at the Union Coop will not affect the quality standards and specifications of the products and commodities.
He added that the cooperative will have the delivery options for orders placed through its Smart Online Store (App) and the webstore. They will provide convenient and unique shopping experience so that people can shop whenever they deem fit. To reduce congestion during the holy month of Ramadan, the smart online store (App) and the webstore will feature up to 40,000 products .
