With the launch of Ofooh, founder Fatima Khan has taken a bold step into the future of fashion. The idea of this family and woman-owned business was inspired by the increasing number of direct-to-consumer (DTC) brands globally and the shift of traditional retailers to eCommerce. Their vision is to offer consumers in the UAE and KSA a centralised hub for quality bespoke fashion brands from around the world.
Ofooh's eCommerce platform was unveiled on September 15, 2023. The launch was celebrated with a dinner on September 16, 2023 at the prestigious Jumeirah Mina A’Salam Hotel. The guest of honour was Shaikha Jawaher Al Khalifa, Founder & Chairperson of UAE-based conglomerate Green Aventurine Holding.
Reflecting on Ofooh's launch, Khan remarked, "Fashion is a form of self-expression. This expression has largely been restricted to high street or mall fashion brands. However, due to COVID accelerating online retail, even consumers who were reluctant to turn to eCommerce for fashion have had to reconsider. This is why we are enthusiastic about the launch of Ofooh, the first of its kind platform providing UAE and KSA consumers with a broader choice of new select brands to shop."
Ofooh's prime demographic includes fashion enthusiasts from Gen X to Z, with an emphasis on style and quality. What sets Ofooh apart in its role as a multi-brand eCommerce marketplace is bringing new chic brands to the region. The company is committed to ethical sourcing and the brand aims to champion sustainability, urging customers to cherish their purchases and wear them repeatedly creating a brighter, greener tomorrow with every step.
According to Shahzad Faisal, Managing Director at Ofooh, the company is committed to emerging as the ultimate destination for those seeking comfortable and trending footwear designs. The current roster includes Ofooh's own footwear line in addition to partnerships with Hoog from UAE and Palik from UK. However, this is only the beginning; Ofooh has a number of exciting new brands lined up to be added to the platform in the near future.
Ofooh is headquartered in Dubai, UAE. The company is on a mission to redefine fashion by introducing handpicked brands to the region. In the future, through its multi-brand marketplace, Ofooh aims to grow beyond footwear by expanding into a wider range of fashion and to other geographies by offering alternatives to mainstream fashion brands.
In the months to come, they plan to announce the arrival of exciting new brands on the platform, adding to the collection and brand experience. As part of their journey towards a responsible and fashion-forward world, Ofooh invites you to join them by exploring their curated collection at https://www.ofooh.com/
Connect with Ofooh on social media:
● Instagram: https://instagram.com/shopofooh
