Dubai: 2023 was an exceptional year for MoEngage in the Middle East and Africa (MEA), as the company recorded a staggering 75 per cent growth during the period. The San Francisco and Bengaluru-headquartered martech software company is continuing with its growth by expanding its robust customer base in the United Arab Emirates and gaining new customers in markets like Saudi Arabia, Egypt, Qatar, Jordan and Kuwait, according to a press release.
This massive momentum reiterates the company’s commitment to growth in the region and closely serves the needs of its local customers. MoEngage has more than 150 customers in the MiddleMEA) region including more than 80 in the UAE, 30 in KSA, 15 in Egypt, and more than 15 in the Levant region. These span across industries such as retail and e-commerce, banking and finance, telecom, airlines, healthcare, media, entertainment, travel, and hospitality. The company added more than 80 customers in 2023.
MoEngage’s customer list includes the likes of retail giants Landmark, Apparel Group, Azadea, Alsaif gallery, NASDAQ listed shared mobility player SWVL, Kuwait’s Jazeera Airlines, music company MDLBeast, car rental/service apps like MySyara, CarSwitch and Dubicars as well as leading players in travel like Almosafer, Gathern and QSR master franchise like Alamar foods amongst others.
The company now boasts more than 20 personnel in the region across sales, business development, customer success, solutions consulting, and marketing. It is currently looking to increase its headcount in 2024 by augmenting teams in Egypt, Saudi Arabia and South Africa.
“2024 will bring a renewed focus on customer engagement and retention. Brands will recalibrate their strategies and will look to make use of a perfect partner which helps their cause. This is where MoEngage fits the bill. With a razor-sharp focus on the region, MoEngage will further strengthen the engagement game of the brands by building an on-ground team right from sales, business development, partnerships, and customer success. This will enable us to provide highly localized support to our customers and also develop a strong community of marketing, growth, and product professionals to share ideas”, said Raviteja Dodda, CEO and Co-founder of MoEngage.
Additionally, MoEngage has also built a robust partner ecosystem that consists of over 75+ resellers, agencies, tech partners, and service integrators, which help to expand its reach and serve a wide array of customers. These include the likes of Mannai Infotech, e-cens, Labrys, Euphoria, and FreshTech Africa. These regional partners are in addition to global partnerships that MoEngage has with the likes of Mixpanel, Appsflyer, VWO, Branch, Amplitude, GupShup, Vonage, and others.
Apart from the business side, MoEngage has also made rapid strides in innovation and introduced new capabilities/features to its customer engagement platform. With MoEngage’s Merlin AI, Inform, Web Personalization, Google Ads Integration, and App Marketplace, brands in the Middle East and Africa can power up their Customer Engagement strategies.
“To escape from the global gloom, fly to any leading capital of the Gulf, the only region in the world where economic growth forecasts are rising. With a renewed focus on innovation, technology and non-oil revenues, the Middle East is probably the only region that is forecasting a good growth trajectory presently. MoEngage is poised to take advantage of this opportunity with its proven software, sustainable growth plans and a focus on customer delight”, said Kunal Badiani, regional vice president, Middle East and Africa for MoEngage.
