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This 2010, file photo shows Rami Makhlouf, a cousin of Syrian President Bashar Al Assad and one of that country's wealthiest businessmen. In a homemade video posted on Facebook late Thursday, Makhlouf pleads with the Syrian leader to help prevent the collapse of his telecommunications company through excessive and “unjust” taxation, exposing a major rift in the tight knit Al Assad family. Image Credit: AP

Beirut: A cousin who has been a bulwark of support for President Bashar Al Assad posted a video on Facebook late Thursday pleading with the Syrian leader to prevent the collapse of his major telecommunication company through what he called excessive and “unjust” taxation.

The unprecedented video pries open what has been rumoured as a major rift in the tight-knit Al Assad family, which has ruled Syria for nearly 50 years.

Disputes and intrigue are not new to the family, including feuds and defections within its inner circle, particularly in the course of the country’s nine-year war. But the public airing of grievances is extremely rare, perhaps a reflection of the multitude of players vying for influence in the fractured country.

The cousin, Rami Makhlouf, was once described as central to Syria’s economy and a partner to the president. His video, posted on a new Facebook page, seems to be a running public diary of the widening rift - and the fall from grace of a once-powerful tycoon.

Media reports by pro and anti-government sites suggested a campaign was being pursued against Makhlouf, possibly at the behest of Russia, a powerful patron of Al Assad that sought to undermine an influential businessman. Russian media reports in recent weeks have published criticism of corruption in Syria.

Others view the rift through the lens of the Al Assad family.

“The dispute is between Makhlouf and Bashar’s wife, Asma Assad, over who controls the economy,” said a former Syrian diplomat, Bassam Barabandi, who defected in 2012.

Barabandi said Makhlouf’s financial holdings and charities have played a central role during the war in financing and ensuring patronage, particularly among Syria’s minority Alawite community - from which Al Assad hails.

Al Assad’s wife has her own charity and has built herself a major public role.

Makhlouf, who is four years younger than the 54-year-old Assad, had declared that he was stepping aside from business to focus on charity work in 2011, at the start of Syria’s conflict. But he remained associated with the government. For the opposition, he has been the face of government hard-liners and the decision to crack down on dissent.

The European Union and the United States have imposed sanctions on Makhlouf for his role in supporting Al Assad’s regime.

In his 15-minute video, Makhlouf denied allegations that he evaded paying taxes for one of his largest business ventures, Syriatel, a telecommunication company with 11 million subscribers in which the state shares 50 per cent of revenues.

“By God we are not evading tax or cheating the country and the state,” Makhlouf said. “How can someone steal from his own family?”

Makhlouf complains about a campaign pursued by people he doesn’t name who he says always paint him “as the one who has done wrong, who is bad.”

At times he pleads, halts and repeats himself. And in an indication Makhlouf has no access to Al Assad, he addresses the leader: “Mr. President, I implore you, this is the truth.”

“Here I want to address the president, to explain to him the circumstances of what is happening, to explain to him some of the sufferings that we are going through,” Makhlouf said, remarks that could be considered tone-deaf in a country where nearly 80 per cent of the people are poor.

A Western diplomat who follows Syria, and who spoke on condition of anonymity in line with regulations, said the video reflects a deepening family feud in which Makhlouf has been pushed out after “he overplayed his hand.”

Under house arrest

Reports first surfaced last year of troubled relations as news of a government campaign against Makhlouf and his businesses began to trickle out. Initial reports said he was under house arrest, and then a series of stories appeared about him being fined and having his holdings confiscated.

Last month, a shipment of dairy products from one of Makhlouf’s businesses was confiscated in Egypt, reportedly with drugs hidden in the cargo. On his Facebook page, Makhlouf called the incident a set-up aimed at “defaming” him.

Then two weeks ago, Makhlouf was told to pay the equivalent of $180 million purportedly owed to the government by his telecom companies, according to The Syria Report, which follows the country’s economy. That claim appeared to be the trigger for Thursday’s video.

At the end of the video, Makhlouf says he will pay what he is asked but calls on Al Assad to oversee how it is spent.

Barabandi, the defector, said Makhlouf appeared to be trying to remind Al Assad that he still holds some influence. “In other words, if you lose me you lose the Alawite community,” the former diplomat said.

“This is something unheard of before, for someone (from the family) to speak out in this manner publicly.”