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    Pictures: At ATM 2022, UAE’s travel and tourism industry is mapping out the next growth strategy

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    Pictures: At ATM 2022, UAE’s travel and tourism industry is mapping out the next growth strategy

    Arabian Travel Market 2022 is creating a future roadmap for the industry


    Published:  May 09, 2022 18:52 Manoj Nair, Business Editor

    1 of 15
    ATM CE 1-1652107662826
    Arabian Travel Market 2022 has a clear mandate to go by – spot the trends that would sustain Dubai and the UAE’s travel and tourism ambitions through the rest of the decade. Image Credit: Clint Egbert/Gulf News
    2 of 15
    ATM CE 2-1652107666380
    The country’s airlines are bringing back all the flights they had up in the air in 2019. New airlines have come into being since then, adding their own routes and frequencies to keep the UAE in the spotlight as the place to live, do business, be holidaying or shopping. Image Credit: Clint Egbert/Gulf News
    3 of 15
    ATM VI 3-1652107669334
    Sheikh Ahmed bin Saeed Al Maktoum, President, Dubai Civil Aviation Authority, Chairman and Chief Executive of Emirates Airline take a tour after opening the Arabian Travel Market. Image Credit: Virendra Saklani/Gulf News
    4 of 15
    ATM CE 4-1652107673131
    What next? Is the UAE ready for the next lot of hotels, whatever be the star rating? Or should developers and hotel operators wait a while, get a feel of what demand would be in the near-term, and then decide? Or should they try and pre-empt what likely demand could be and instead build new? Image Credit: Clint Egbert/Gulf News
    5 of 15
    ATM CE 5-1652107677090
    At ATM 2022, hotel operators were understandably cautious. The focus for now will be on completing the hotel and resort projects that have passed key construction milestones. Image Credit: Clint Egbert/Gulf News
    6 of 15
    ATM CE 6-1652107681251
    Multiple projects are due for completion between now and mid-2023, including super high-profile ones such as a One&Only at One Za’abeel in Dubai. Image Credit: Clint Egbert/Gulf News
    7 of 15
    ATM VIR AD 7-1652107684709
    Abu Dhabi and Ras Al Khaimah will have more coming, with Al Marjan Island in the latter now a prime spot for additional resort projects. Abu Dhabi will, meanwhile, keep working on those two islands, Yas and Saadiyat. Image Credit: Virendra Saklani/Gulf News
    8 of 15
    ATM PIC 10 VIR-1652107709240
    Visitors at the Emirates Airlines stall. Image Credit: Virendra Saklani/Gulf News
    9 of 15
    ATM PIC 9 CE ETIHAD.JPG-1652107695696
    Create destinations and then amp up the experiences, that’s the plan. Humaid Matar Al Dhaheri, Managing Director and Group CEO of Abu Dhabi National Exhibitions Company, says it succinctly: “Tourism 365 launched at the start of the second-half of 2021 as part of ADNEC’s strategy to develop Abu Dhabi’s leisure tourism sector. We are proud to be a leading group that contributes to the sustainable growth of Abu Dhabi’s tourism industry. Our aim is to bring business and leisure travellers together to create a valuable social and economic impact on Abu Dhabi.” Image Credit: Clint Egbert/Gulf News
    10 of 15
    ATM 10 CE-1652107700061
    Each emirate is going its own way with what they want to get out of the hospitality and tourism sector. Image Credit: Clint Egbert/Gulf News
    11 of 15
    ATM RAK CE 11-1652107704050
    Ras Al Khaimah centres its strategy around ‘Balance Tourism’. “The need for good stewardship of our cultural heritage, environment, people and infrastructure has never been stronger, especially in post pandemic times,” said Raki Phillips, CEO at Ras Al Khaimah Tourism Development Authority. “Simply put, it’s time to move beyond just using less plastic to adopting an all-inclusive approach – from ensuring new projects such as hotels are developed at an organic pace to building new attractions with sustainability at their core.” Image Credit: Clint Egbert/Gulf News
    12 of 15
    ATM PIC 12-1652107706869
    As Phillips says it, start thinking about the ‘New Age of Hospitality’ after the pandemic. The same rules, the same concepts, the same marketing ways will no longer apply. Image Credit: Clint Egbert/Gulf News
    13 of 15
    ATM PIC 13-1652107655946
    Visitors meet and network at the Arabia Travel Market 2022. Image Credit: Clint Egbert/Gulf News
    14 of 15
    ATM PIC 15-1652107660564
    Arabian culture on display at the Abu Dhabi stall during the Arabia Travel Market 2022. Image Credit: Clint Egbert/Gulf News
    15 of 15
    QATAR CE-1652107688219
    Qatar stall at the Arabia Travel Market 2022. Image Credit: Clint Egbert/Gulf News

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