Image Credit: Meraas

What is La Mer?

La Mer is the latest Meraas project, a world-class beachfront development has opened its first phase to the public yesterday. Stretching out into the ocean in the Jumeirah 1 neighbourhood, the new destination promises to be an inspiring environment, while setting a new global benchmark for beachfront developments with its uninterrupted views of the Arabian Gulf and iconic city skyline.


Located between Pearl Jumeira and Jumeira Bay, the 13.4 million square foot space is spread over three areas – La Mer South, La Mer North and The Wharf.

The area is surrounded by almost 2.5 kilometres of relaxing sandy beaches and situated a stone’s throw away from points of interest such as the Etihad Museum and the Dubai Water Canal, the shopping, dining and entertainment areas at La Mer will open to the public in two phases

How does it look?


La Mer takes its inspiration from the way the sea embraces driftwood, timber, rusted metal, barrels and other items, brought by the tide to shore, many of which form the main elements of the built-up environment.


This theme is visible through the architecture and public spaces, creating a welcoming and carefree place where people can feel at ease and celebrate life from the moment they set foot in the destination.

What is open?

The first phase is now open which is comprised of La Mer North and La Mer South. Those will be over 130 hundred shops, cafés, restaurants, and beach activities that act as a meeting point for people to enjoy a great time.


The existing beaches have been redeveloped to include showers, toilets with baby changing and disabled access, free Wi-Fi, information hubs, mobile charging, prayer rooms, four children’s playground areas and over 1,000 parking spaces are among the other amenities. Valet parking is also be available on-site.

Restaurants and Retails stores that are already open include:  


Aprons & Hammers



459 s’HQ


Bento and Sushi Miyabi



Bunny Beach

Pharmacy Sina Bin


L’ Aqua

Up Make Lab

Sucre de Pain

Eye Sun


Turk Trina

Rodeo Via

The BBQ Backyard

The Duchess

Café Treej

Meza Ya

Zou Zou

What is yet to open?


The second phase of La Mer, The Wharf will be home to a waterpark featuring a surf park that is a first-of-its kind in the region; a cinema, additional shops, cafés and restaurants. These additions, are scheduled to open at the start of 2018. At a later stage, there will also be a hotel and residential community located on two man-made peninsulas.

Several food and beverage concepts will make their first appearance in the region, including a number of licensed restaurants alongside numerous shopping experiences. 

Friends and families can share an entertaining time together, while those looking for an upbeat experience will find a vibrant atmosphere at the ‘Sea Spice’ beach club, opening soon.

Day rooms and cabanas will be available and allow residents and visitors to enjoy a day by the sea from dawn until dusk, without straying too far from the convenience of the city. 


In a first outside of East Asia, La Mer will also be home to ‘Hawa Hawa’, a new air-filled trampoline concept that was first created and installed in public parks in Japan.

Opening Hours


Weekdays from 10am to 10pm

Weekend from 12pm to 10pm


Daily from 10am to 12am


800-637227 or 04 3173999