Vivel, the beloved patisserie based in Dubai that is celebrating its 30th anniversary has, over the past three decades, evolved into an internationally recognized brand.
Founded in 1993, Vivel began as a modest operation in Dubai, and was known for its extraordinary range of petit fours and unparalleled craftsmanship. Today, it boasts a network of seven brick-and-mortar stores, serving a diverse and loyal clientele. Having been selected as one of the top ten patisseries in the world in 2015, Vivel has established itself as a key player in the region.
What sets Vivel apart are its signature creations, the Nocochi and Persian Zolobia, both of which have become best-sellers over the years.
Vivel has ventured beyond the UAE- to Canada, Switzerland, Azerbaijan, KSA and Kuwait. Additionally, Vivel has shared its delectable offerings through third party and department stores in the US, China, France and the UK. Currently, Vivel is operating in Japan and Bahrain, with brand new stores debuting in London and Doha later this year, bringing their exquisite creations to even more corners of the world.
A true family business, Vivel is managed by an incredible mother and son duo. Shahnaz Bagherzadeh, the matriarch of the family, has been the driving force behind the patisserie's vision and quality, ensuring that every product that bears the Vivel name meets the highest standards. Her unwavering dedication to preserving the rich tradition of patisserie has been instrumental in the brand's success.
Ehsan Hosseini, her son, has played an integral role in taking Vivel to new heights, overseeing the expansion and embracing innovation while maintaining the essence of their unique creations.
To learn more about Vivel: @vivel_official