Bollywood star Shah Rukh Khan’s latest blockbuster role sees him as a tour guide, taking fans around Dubai. The Department of Tourism and Commerce Marketing (DTCM) has released the short film starring Khan and showing him experiencing the city.
“This is my Dubai, come with me,” he says in a scene shot at the spice souq. Other clips show the 51-year-old, one of the biggest stars in Asia, surprise fans at Skydive Dubai and then take the plunge himself. He then heads to the Kite Beach where he surprises a jogger and joins a group of people playing volleyball as fans snap away with their phones. After that it’s a bit of shopping at The Dubai Mall before he pretends to be a waiter and surprises more fans at a high-end restaurant. The final shot sees Khan walking along the Dubai Fountain with the Burj Khalifa in the background and him saying, “Be my guest.”
“Dubai offers endless experiences that stay with you forever. Whatever you want to do — an adrenaline-fuelled adventure like skydiving or a desert safari or a delicious culinary experience of tantalising flavours — and whether you’re travelling with family, friends or as a couple, this city truly offers a complete holiday experience. It’s been great fun working with Dubai Tourism and rediscovering this inspiring city in a whole new way. I can’t wait to be back and live the Dubai magic again,” Khan said in a statement.
“Shah Rukh Khan truly represents the beautiful relationship that Dubai and India share,” said Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM). “Our continuous dialogue and strong history with India supports projects like these that celebrate and strengthen this union. In line with our vision of hosting 20 million visitors per year by 2020, our tourism efforts are increasing every year, with a major emphasis on the Indian market. We are excited to invite Indians from all over the world to experience Shah Rukh Khan’s Dubai for themselves.”
Khan, who was last seen in the critically-acclaimed film ‘Dear Zindagi’, plays real-life underworld don Abdul Latif in Raees, scheduled to release in India on January 25.