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Katrina Kaif Image Credit: IANS

There is nothing like a bit of controversy to garner the limelight, and actress Katrina Kaif’s bid to popularise her just-launched make-up line has already made a head-start.

The art direction of the advertisement announcing Kaif’s venture, Kay, bears an uncanny resemblance to that of reality TV star Kim Kardashian West’s KKW Beauty.

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The anonymous Instagram account Dietsabya called out the similarity on Wednesday, sharing snapshots of similar photographs of Kaif’s Kay by Katrina and Kardashian West’s KKW Beauty.

“Gandi [bad] art direction or coincidence? Choose one,” the images were cheekily captioned.

The KKW Beauty art direction features Kardashian West and model Winnie Harlow in a yin-yang position, while Kay’s art direction has two models in a similar pose.