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Delegates and participants at the Elevate III pitching session at Taj Hotel Dubai on November 28. Image Credit: Clint Egbert/Gulf News

Dubai: As many as 10 Indian startups made their pitch to top investors from the UAE and around the world in Dubai on Sunday at the Elevate III platform, and startups that make the cut will now be put in touch with the investors to take the funding process forward.

A total of 18 startups participated in the Elevate III pitching session, organised by the Indian pavilion at Expo 2020 and the Consulate General of India.

Reporting: Nivetha Dayanand | Video: Clint Egbert | Editing: Irish Eden R. Belleza

Elevate started as a platform to showcase 500 startups from India over the course of five months at the Innovation Hub outside the Indian pavilion. The plan was to showcase two startups each every day to give them the exposure they needed at the growth stage. As the startup interaction surged, the idea for connecting them to B2B investors evolved. Following this, pitching sessions were organised, where the Innovation Hub connected startups with potential investors, giving rise to the first Elevate session.

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Aman Puri, Consul General of India, Dubai, attends the Elevate III pitching session at Taj Hotel Dubai on 28th November, 2021. Photo Clint Egbert/Gulf News

Elevate I saw 10 startups from across sectors from Karnataka and Kerala pitching their ideas to over 15 investors, while Elevate II was a Telangana-focused startup event.

Elevate sessions
Elevate sessions showcase the curated products and services of Indian startups to a global audience. The Indian startup ecosystem today has over 57,000 startups from 628 districts across all states and Union territories registered with the Department for Promotion of Industry and Internal Trade.

The next elevate session will be held on December 7 for India-based unicorns to discuss how technology is driving the innovative startup ecosystem.

“During the course of the six months, we want to make sure that we showcase the best of 500 over 500 startups and add value to their initiative,” said an official. “It could be through showcasing them and giving them exposure at the bus. It could be pitching sessions, or it could be any sort of other B2B events.”

So far, six Indian startups have progressed towards possible investment opportunities:

  • WEGoT utility solutions is in further communication with for possible investments.
  • AI & ML Powered Security tracking system, Tranzmeo, is connected with Abu Dhabi based TransAsia Pipes for a prospective bulk order.
  • Space tech startup Dhruva has raised Rs 220 million to launch satellite solutions.
  • Air to water purifier, Air Water, have received several orders for their product. The team has also got an opportunity to speak at a UN platform.
  • Thaely, a startup that makes sneakers using upcycled plastic bags, received funding interest from Indian businessman Anand Mahindra.
  • Little Guru, an online educator of Sanskrit, gained interest from ioox technology and connected with initiated for a possible association.

“It is an opportunity for them [startups] to articulate their vision. I think the whole thing for us when we look as an investor is money, but I want to see somebody articulating their vision and how passionate they are, how are they what did they plan to do,” said Eugene Mayne, CEO at Dubai-based Tristar Group, which handles the logistics needs for the energy industry.

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He said: “On one side, we had people looking to make investments and on the other hand to set people trying to tell us their story. And for me, the idea of being here was to be able to assess firsthand how passionate to that person because that’s the ultimate goal of succeeding between success and failure.”

“They don’t need to wait 30 or 40 years to keep the success that they have all the ingredients in place. They’ve got some financial investors. They’ve got a good story and they’ve also got people who can mentor them.”