Dubai: Etisalat on Monday said it has introduced MyPlan, the new service for both new and existing postpaid mobile customers.
"The new MyPlan postpaid mobile service offers customers flexible package options for local and international calls, text messages and mobile data, in addition to an attractive advantage of getting a free or discounted smart phone," the company said in a statement.
Furthermore, new postpaid customers will receive free talktime against initial subscription fee and all MyPlan customers will enjoy 100 free calling minutes every month against rental charges. Customers also get off-peak international calling rates at more convenient hours (8pm to 8am), from Saturday to Thursday and throughout the day on Friday.
Stiff competition and a saturated market is forcing telecom operators to reduce rates and offer value-added bundle offers to entice users, analysts say.
Under the new service, customers are subscribed to the ‘Basic Package' and receive back either 100 minutes of local calls or 15 minutes of international calls against the rental charge of Dh29 per month.
Varying needs
In addition, MyPlan offers three more distinct add-on packages that are tailored to suit customers' varying needs and lifestyles. Customers can subscribe to packages for calls, text messages and mobile Internet at a discounted price. Calls and text messages outside of the subscribed packages will be charged at the regular rate of 30 fils per minute for local calls and 18 fils per text message. A one-time call set-up fee of 5 fils will be applied to local calls outside of the package.
The Plus Package offers customers 150 minutes of local phone calls along with 20 minutes of international calls, 50 local text messages, as well as 10MB of data, for only Dh99 per month.
The Extra Package offers customers 300 minutes of local calls, 40 minutes of international calls, 75 local text messages and 50 MB of data access, all for only Dh249 per month.
The Ultra Package offers 500 minutes of local calls, 80 minutes of international calls, 100 local text messages and 200 MB data access, for only Dh449 per month.
Optionally, customers subscribing to Plus, Extra or Ultra packages can buy an additional 1GB of data per month for Dh100 only or 2GB for Dh150 only 50 fils will be charged for every additional MB used.
As per the package subscribed, customers are also eligible to get a free or discounted smartphone.
Existing Wasel prepaid customers can migrate to the new MyPlan service and choose from a suite of convenient package options. Current postpaid customers can also avail any of the new packages by visiting their nearby etisalat business or sales centres or by calling Etisalat's customer-care at 101.
New postpaid customers can subscribe to the MyPlan service for Dh125. Customers applying for MyPlan connections will receive their SIM cards in any location within the UAE. Customers redeem the initial subscription cost of Dh125 by making local and international phone calls or text messages for free.
