MSE Drives plans on organising rallies and adventure thrills among its members in the UAE. Image Credit: Supplied

Dubai: The MSE Drives, billed as a supercar club, is making its debut in Dubai, in alliance with the media firm 360 Comms. There is also a sponsorship arrangement from Sterling Cars.

"Dubai seamlessly aligns with MSE Drives,” said the founder Francis Clotilde. “The fervor for supercars in the GCC is unparalleled, and we are thrilled to become an integral part of this vibrant community.

“Dubai's luxury car market is also witnessing a growing interest in environmentally-friendly and sustainable luxury vehicles. The city is embracing innovations in electric and hybrid luxury cars as part of its commitment to sustainability.”

MSE Drives will be organising supercar rallies in the UAE, something that it has done at its hubs elsewhere.