Creative Zone UAE Business Setup Guide
Striking the right partnership brings so much more to the table for the businesses involved. UAE businesses should seek more of such win-win tie-ups. Image Credit: Supplied

It is a common practice among businesses to cultivate effective and strategic partnerships with other similar firms, to expand their customer base and enter new markets for mutual benefit and a profitable future. The partnerships are based on a clearly defined requirement, aligned with overall business strategy and outcomes.

Such agreements allow businesses to leverage each other's resources, allowing them to expand their distribution network over a wide territory, without the need to invest heavily on extra infrastructure. Even with the same customer base, two organisations can work together to strengthen their offering by exchanging resources, combining their already tech-savvy staff, and taking advantage of each other's distinct products, suppliers, tools, and procedures. When done properly, such relationships automatically drive the entire business development.

Alliances offer scale, ease of doing business Collaborations present myriad benefits for businesses to reap, as well as contribute to the development of the economy. In essence, it can assist businesses to improve their services and expand their network and thereby offer more convenience to customers. For example, there are alliances formed to offer more flexible options for customers to pick up or drop off their shipments, through a convenient and easily accessible location of their choice.

As a result, this enhances customer experience, as well as boosts its competitive advantage. Emirates Post’s collaboration with ENOC Group and Emarat serves as the one of the best illustrations for this.

There are also multiple partnerships which are sector-specific and focus on the development of a particular industry to increase its overall contribution to the national economy. For instance, a number of partnerships in the logistics business are promoting the sector's digital transformation.

An example is the strategic partnerships that Emirates Post Group has formed with numerous businesses, like Maqta Gateway and SkyGo, with the aim of revolutionising the logistics sector through digital and sustainable solutions. Additionally, the group's collaborations with Hub71 and FinTech Hive are examples of how alliances can support emerging startups to gain market presence.

Strategic alliances are essential for the future of the logistics sector as well as any developing firm. Such collaborations also support the development of tech start-ups by providing them mentorships and encouraging the utilisation of proof-of-concepts (PoCs), through which they aim to drive productivity and efficiency within the logistics industry. They strive to derive solutions that answer present-day challenges, by establishing a dynamic ecosystem of smart businesses including start-ups, investors, government, and private partners.

Furthermore, businesses also forge alliances in accordance with their Corporate Social Responsibility (CSR), to bring developments in the social sector. These corporations attempt to bring positive changes in the economy, as well as in peoples’ lives, by encouraging them to participate more in social and volunteer activities.

Alliances derive results

Collaborations with diverse sectors - including public welfare, 'third sector' institutions, and non-profit organisations who play a major role in the development of social sustainability - will benefit the society, and drive its overall growth.

Strategic alliances with relevant players are unquestionably beneficial in achieving desired outcomes, thus enabling businesses to expand their reach in the market and provide customer-centric solutions to a wider consumer base. Through a balanced approach to understanding the value behind the partnership, challenges are addressed, and improvements are introduced that create synergies for all involved.

Such partnerships also encourage several startups to expand and solidify their presence in the industry, as well as promote sustainable businesses, thereby responding to customer needs and boosting the economy of the country.