Primark reveals opening date for third Dubai store at Mall of the Emirates

Dubai: Budget fashion giant Primark will open its third Dubai store at Mall of the Emirates on May 21, Gulf News can reveal.

The new outlet comes just weeks after Primark’s UAE debut at Dubai Mall on March 26, followed by a second store launch at City Centre Mirdif on April 9 — marking one of the fastest retail rollouts in recent months.

The Mall of the Emirates' opening underlines the brand’s aggressive growth strategy in Dubai, with multiple locations planned in quick succession by franchise partner Alshaya Group.

For shoppers, the big draw remains unchanged: the same wallet-friendly prices the brand is known for in the UK. Primark’s appeal lies in its “treasure hunt” feel — racks of trend-led fashion across menswear, womenswear, kids, beauty and home, all at accessible price points.

In an earlier interview with Gulf News, John Hadden, CEO of Alshaya, said the expansion had been in the works for 18 months, with store locations, supplier agreements and product selections finalised well ahead of launch.

Behind the scenes, store locations, supplier deals and product ranges were all locked in well ahead of launch.

Despite geopolitical uncertainties, the retailer secured its supply chain early, with stock arriving in the UAE more than a month before the first store opened.

Much of Primark’s merchandise is sourced from Asia, allowing for faster turnaround times and, in some cases, simultaneous or earlier product drops compared to Europe.

The Dubai Mall flagship — described as a global flagship store — carries the full international range, a format mirrored across its new locations in the city.

Since its debut, Primark has proven hugely popular with UAE shoppers, drawing large crowds and long queues as bargain hunters rush to snap up its low-priced fashion.