Rooted in tradition, Gulf & Safa is one of the oldest dairy companies that holds great cultural significance in the UAE. Laban Up, the flagship product under the brand, is a great cultural staple among generations across all ethnicities, especially within the Emirati communities.
No iftar or suhour is complete without the presence of Laban Up and it is often used to end the fast during the holy month.
The taste, versatility and nutritional benefits, such as promoting gut health, have made Laban Up a favourite product for many occasions and it can be paired up with a range of sweet or savoury foods, being a particularly delicious complement to biryani, spicy chips and cookies. It is available in the regular salted and Meethi Lassi flavours.
Besides its original format of drinking yoghurt, the product is also used to create other beverage recipes, especially during Ramadan.
