Mohamed bin Rashid
His Highness Sheikh Mohammed bin Rashid Al Maktoum announces on Tuesday that Mothers' Endowment campaign raised more than Dh1.4 billion in record time.

Dubai: Mothers’ Endowment campaign has raised more than Dh1.4 billion, exceeding it target by Dh400 million in a record time, thanks to huge contributions from corporate houses, thousands of individuals and supporting events.

His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, on Tuesday announced the campaign, which he launched on March 4, 2024 to honour mothers by establishing a Dh1 billion endowment fund that aims to support the education and training of millions of individuals around the world, has successfully exceeded its target within less than a month of its launch, affirming that the campaign will continue to welcome contributions throughout the year.

Total contributions to the Mothers’ Endowment campaign amounted to Dh1.484 billion in less than a month before the end of Ramadan.

Sheikh Mohammed: “As the blessed month of Ramadan draws to a close, we are excited to conclude a campaign that attracted hundreds of thousands of participants to honour mothers. The Mothers’ Endowment which raised over Dh1.4 billion during Ramadan is a permanent education fund and an ongoing charity in the name of UAE mothers, may God bless our efforts.

“Our mothers will remain our paradise, and our ticket to paradise. Nothing repays our debt to them so we will continue to celebrate them. May God protect all mothers, and may God protect the UAE.

“The Mothers’ Endowment campaign’s success in exceeding its target in record time is testament that generosity is testament to the benevolent, generous nature of the UAE people and to their deeply rooted principles. The Emirati community has presented a bright example of giving and solidarity that are integral to the UAE’s value system and identity.

“The UAE will not waver in its mission to serve humanity and help communities rise up and improve through projects and campaigns that go far beyond temporary aid and focus instead on sustainable and constructive empowerment.

“Any initiative that has the mother and her selflessness at its core is a blessed initiative that will reap doubled rewards. The Mothers’ Endowment is an ongoing charity in honour of our mothers, and it will continue to welcome contributions to ensure greater benefits,” His Highness Sheikh Mohammed bin Rashid concluded.


Community wide response

The Mothers’ Endowment campaign has received a community wide response as thousands raced to contribute to its aims of supporting underprivileged individuals through enhanced education and training, allowing them to improve their quality of life sustainably, prepare for the job market and ultimately drive stability and development in their communities.

Coinciding with the holy month of Ramadan, the campaign exceeded its targets within less than three weeks as contributions flowed in via its main channels, including the campaign’s website, dedicated call Centre, bank transfers, du and etisalat by e & SMS, as well as via the DubaiNow app and the community contributions platform Jood (

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A noble mission

Mohammad Al Gergawi, Secretary General of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) said: “Reflecting the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, providing the best conditions for sustainable education will always be at the forefront of our priorities, in line with his directives for fulfilling this noble mission and mobilising efforts to advance education as the decisive factor in building communities that are more stable and prosperous.

“The Mothers’ Endowment campaign is a driving force that aims to support and prepare millions of youth across underserved communities through education and training that will leave its mark in their lives. The campaign has received generous contributions and announced key agreements with major contributors to launch innovative endowment projects,” he added.

Major contributors

Among major contributors to the campaign, Azizi Developments announced a contribution of Dh600 million for the establishment of an endowment education complex, marking one of the largest charity contributions in the UAE.

Sobha Realty Group also contributed Dh400 million to establish an endowment university as part of the Mothers’ Endowment campaign, while West Zone Group contributed Dh130 million to develop an endowment building that will dedicate its proceeds to supporting MBRGI’s initiatives relating to spreading knowledge and education around the world.

Most Noble Number charity auctions

A number of accompanying events helped support the Mothers’ Endowment campaign reach its target in record time, including the Most Noble Number charity auctions held in Abu Dhabi and Dubai, raising a total of Dh116,479,400 with support from Abu Dhabi Police, Dubai Road and Transport Authority (RTA), etisalat by e & and du.

The Most Noble Number charity auction in Dubai raised Dh38.095 million from auction RTA plate numbers, etisalat by e & and du special mobile numbers. The 3rd Most Noble Number online charity auction, organised by Abu Dhabi Police, raised Dh78.384 million from auctioning 555 special plate numbers.

Innovative initiative

The campaign was also accompanied by an innovative initiative to recognise major contributors, who were celebrated by the Dubai International Financial Centre by displaying their contributions on the façade of its main building, The Gate.

230,000 participation certificates

The Mothers’ Endowment campaign issued more than 230,000 participation certificates through its website, in the names of contributors’ mothers as a gesture of appreciation of their sacrifices and generosity towards their children. The certificate marks the contribution made in the mother’s name as an ongoing charity contributing to the establishment of the education endowment fund.

Reviving the culture of endowments

With proceeds going toward the education of millions around the world, providing them with the tools and skills necessary to lead independent lives, the Mothers’ Endowment campaign aims to revive the culture of endowment as a development tool, while at the same time, it promotes the values of honouring parents, kindness, compassion and solidarity.