London: The internet naming board Icann has decided to allow the number of internet "domains" to expand enormously in one of the biggest changes ever to the method of naming sites.
New website suffixes should start appearing late in 2012 and could be categorised by subjects including industry, geography and ethnicity and include Arabic, Chinese and other scripts.
A special meeting of Icann's board approved a plan to expand the number of possible internet domain name endings from the current 22 such as ‘.com', ‘.org' and ‘.net' (which are separate of the country-specific domain endings such as ‘.uk') to allow domains "in any language or script", according to Rod Beckstrom, president and chief executive of Icann.
"Today's decision will usher in a new internet age," said Peter Dengate Thrush, chairman of Icann's board of directors. "We have provided a platform for the next generation of creativity and inspiration. Unless there is a good reason to restrain it, innovation should be allowed to run free."
But the move could also create enormous confusion for consumers and companies. It greatly expands the risks from "phishing" sites because they could use confusing domain names in language scripts that look similar to existing ones to capture peoples' details.
And for companies, the challenge will be to decide whether to register their names in all possible domains, or to create their own suffix, or to limit themselves to a small number of domains.
