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Sarah Curran believes, '' buying designer fakes is bad because it is just damaging the brand that you love.'' Image Credit: Supplied picture

Versatile style…"A great working wardrobe should include versatile pieces that work for both day and night. Today's women are often running straight from the office to a dinner or drinks party, so having work wear that can be instantly transformed with a piece of jewellery or clutch is key."

Every day staples…"Every woman should have a beautifully tailored blazer by McQ or Theory, a luxe jersey tee by Splendid or James Perse, a pair of skinny and flared jeans by J Brand or MIH, a silk ‘equipment' blouse, a simple shift dress by D&G or 3.1 Philip Lim, and a cashmere knit by Joseph."

Stick to what you know… "You know your personal style and what suits you better than anyone else. The most stylish women tend to wear quite simple pieces, which are offset with fabulous accessories."

Seasonal updates…"You don't need to completely overhaul your wardrobe every season, but updating your wardrobe with a number of key pieces will freshen up your style and will leave you with a new look. Even a new season's jacket, bag or pair of shoes will refresh a wardrobe."

Get the most for your money…"Make sure that you buy versatile pieces that you can dress up and down. Those new designer jeans, which you can wear with a blazer for work, a blouse for evening and a knit for the weekend, will be a great investment."

Shop online…"Being able to shop straight from your mobile phone, iPad, desk and have it delivered to your home or work, without fighting the queues in the shops makes life easy - being able to try your purchases on with your shoes and accessories in the comfort of your own home, beats a shop's changing room any day!"

Don't overkill…"Some women buy into a trend from head to toe where the clothes wear them, rather than the other way around. It's about staying true to what you know works for you and wearing looks that you feel amazing in, rather than ‘I have to have it' just because it's on-trend."

www.My-wardrobe.com will be launching in the Middle East later this year.