While Indian expats are celebrating Diwali with full fervour, Al Adil, the UAE’s leading name for Indian spices and masalas, had launched its Big Diwali Bachat to provide value for money when shopping. The promotion has been well-received and is a huge sucess.
"This is a season for great savings and we have lined up more than 5,000 products to provide a wholesome Diwali experience this year," says Dr Dhananjay (Jay) Datar, Chairman and Managing Director, Al Adil Trading Co. "The product lineup includes specially designed diyas, a wide range of food products as well as a host of decoration items. We have taken all necessary steps to ensure that our Indian friends relish the festivities in all its gaiety. We have a range of beautifully designed diyas that will add style and elegance when lit up as well as pooja plates. The tremendous response has boosted our confidence in the market.”