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Luxury tea brand Newby London, raises awareness about tea quality with its state-of-the-art preservation, blending and packing standards. As tea is the second most consumed beverage brand in the world across different regions, British brand Newby London aims to deconstruct truths about the industry and reintroduce quality teas which over the years has declined due to mass production.

Newby London is a strong advocate in providing consumers around the world with fine quality teas which qualify as “fit for human consumption”.

Tea is known to be one of the most healthy drinks that cleanse and boost your immune system, help with multiple health and body issues such as inflammation, sleep, stress, low energy, high cholesterol, heart disease, and even cancer among others. However, not many are aware of the negative impact low quality teas could have on the individual’s body. In recent times, teas have witnessed a significant growth in demand leading to mass production of low-quality teas. Commercial teas include high fluoride levels in addition to the pesticides that have hazardous effects on the body, if consumed in large amounts. Many manufacturers and distributors lack the understanding and knowledge of growing, picking and producing healthy aromatic teas.

Newby Teas is committed to its quality teas and health standards. After carefully hand-picking the tea leaves during the prime season of March to July, the tea is shipped directly to its unique, state-of-the-art preservation, storage, blending and packing facility in India.

The special multi-layered packaging prevents light, heat and moisture from destroying the flavour. These high-end teas are memorable and deliver an uncompromised flavour. Built in 2005, it is a facility which is strategically located in close proximity to fine tea-growing regions of the world thus reducing transit time to preserve quality. The centre has also received the highest accreditation in safety and quality by BRC Global Standards and HACCP.

As a leading brand in the industry, Newby Teas follows a stringent health and safety regulation standard.

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Spearheaded by Nirmal Sethia, Newby London is a strong advocate of sustainability. The luxury tea manufacturer has taken measures to ensure its business has the minimal environmental impact.

The Newby tea bags have been certified as biodegradable, made from wood pulp and abaca, the Silken Pyramid bags are made from corn starch. As a company which values social responsibility, the UK tea brand continues to refine processes to comply with environmental standards.

With a commitment to reintroduce quality teas, the luxury tea brand produces one-of-a-kind organic teas under the Wellness Collection, Gourmet Collection, Classic Caddy Collection, Heritage Collection and others that speak of its expertise and passion for premium teas.

Newby Teas boutiques can be found in Dubai and Abu Dhabi