After nearly two years of negotiations, discussions, trials and delays, Arjun Rampal's perfume is finally ready to be launched in Mumbai on Thursday.
Rampal's perfume, Alive, will be available in two different scents to begin with.
It took Rampal more than six months to select the fragrance for his perfume.
"Selecting a fragrance for a perfume is an extremely time-consuming and tough task. It took me six months to do so. One can't allot more than three hours a day to savouring scents because after that your sense of smell goes for a toss," he said.
"I had to continue trying the fragrance and in between I had to dunk my head into pots of coffee to stop my olfactory senses from shutting down. But you know what? It's finally all been worth it," he added.
