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Christina Hendricks Image Credit: Supplied

It's the news her legion of male admirers have dreaded — voluptuous Mad Men star Christina Hendricks is going on a diet.

The 35-year-old, who has a 39D-30-39 figure, has told friends she wants to lose more than two stone (12.7 kilogrammes) to conform with Hollywood's svelte stars. Hendricks has become an icon of curvaceousness, thanks to her role as Joan Holloway in the drama.

"Christina has got sick of all the talk of her being the curviest woman in Hollywood. For her it basically meant she was being called fat," says a source.

"Christina's cut out carbs, and alcohol, although she's not a big drinker. She's eating fish oil to break down fat and pak choi and edamame nearly every meal."