Direct Bikes, a prominent UK-based manufacturer of 50cc mopeds and scooters, is taking bold steps to expand its operations into the Gulf region, the company said in a media release. Known for its affordable and reliable scooters, the company has carved out a significant niche in the European market, it added. With an eye on the rapidly growing demand for urban mobility solutions in the Gulf, Direct Bikes is now positioning itself to capture a share of this emerging 50cc moped market.
Growing demand for two-wheelers
According to the company, the Gulf region, especially Saudi Arabia, the UAE, Qatar, and Kuwait, is witnessing a surge in demand for personal mobility solutions. The urbanization trend, coupled with increasing traffic congestion and environmental concerns, has led to a growing interest in alternative modes of transportation. Mopeds, particularly 50cc models, offer an ideal solution for short-distance travel, providing an affordable, fuel-efficient, and environmentally friendly option for urban commuters, the company says.
In response to this demand, Direct Bikes has identified the Gulf region as a prime market for expansion. The company's 50cc moped models are particularly well-suited to the needs of Gulf residents, offering a practical and cost-effective means of transportation in cities where traffic can often be a challenge, it says.
Strategic partnerships
To facilitate its entry into the Gulf market, Direct Bikes has been forging strategic partnerships with local distributors and retailers, the company said. Through these partnerships, the company aims to establish a robust distribution network that can efficiently deliver its products to consumers across the region. In particular, Direct Bikes is focusing on establishing a presence in key urban areas such as Dubai, Riyadh, and Doha, where the company says the demand for two-wheelers is particularly strong.
Direct Bikes is working closely with local partners to ensure compliance with regulations specific to different regions in the gulf, the company says. This collaborative approach not only streamlines the entry process but also helps build trust with local consumers and authorities. Direct Bikes is also working with local providers of moped insurance to ensure consumers can get competitively priced insurance coverage.
Customization and market adaptation
Understanding that the Gulf market has unique needs and preferences, Direct Bikes is also adapting its products to better suit local conditions. For instance, the company is exploring options for customizing its mopeds to withstand the high temperatures and dusty conditions typical of the Gulf region. Additionally, Direct Bikes is considering the introduction of models with enhanced cooling systems and more durable components to ensure reliability in the harsh climate.
According to the media release, the company is paying close attention to the aesthetic preferences of Gulf consumers. Recognizing the importance of style in this market, Direct Bikes is offering a range of colour options and design customizations that cater to the tastes of local buyers. This focus on customization is expected to give the company a competitive edge in a market where consumer preferences can significantly influence purchasing decisions.
