Dubai’s popular community supermarket chain, Choithrams, turned all its outlets red on December 12 to salute hundreds of staff working in the frontline across all stores in the UAE. The Retail Employee Day (RED) was an occasion to recognise the tireless service of the staff who keep the stores running 365 days of the year.
While all stores were dressed in red decorations to mark the day, customers were welcomed to encourage the staff who keep essential daily needs and fresh produce well stocked to meet customer requirements. Thankful customers picked stickers from a selection of icons at the store, from a star icon, a thumbs up icon and a heart icon and stuck them on the shirts of store employees. Fun photo shoot bringing together happy customers and employees was also scheduled at selected stores.
Rajiv Warrier, CEO of Choithrams says: “Our key asset is our retail workforce, and we are proud of the way a culture of performance has been nurtured through meaningful engagements throughout the year. The outcome is for all to see as Choithrams is well known for its Full of Goodness promise to customers. Bringing this promise to life is our dedicated workforce who deliver the promise of quality with a smile. RED is our way of saying thank you to them, and we are thankful that our retail partners, stakeholders, and customers have joined us on this joyous occasion.”
Rewarding and fun activities were planned on Retail Employee Day putting a spotlight on best performing employees in the presence of office staff for whom it was a great opportunity to meet and recognise the efforts of their retail colleagues. The inspirational day has provided retail employees with a strong sense of achievement and added the impetus to keep creating fantastic shopping experiences for customers.
