Saeed Al Tayer
Saeed Al Tayer, Managing Director of Al Tayer Motors, (centre) and Ta Xuan Hien, Chief Executive Officer of VinFast, with senior representatives from VinFast Auto and Al Tayer Motors at the agreement signing in Hanoi, Vietnam. Image Credit: Supplied

Al Tayer Motors, one of the UAE’s premier automotive dealerships, has signed an agreement with electric vehicle (EV) manufacturer VinFast Auto for the distribution of VinFast vehicles in the country. With this agreement, Al Tayer Motors becomes VinFast Auto's exclusive UAE dealer and will establish a network of facilities for the brand across the country. The inaugural facility is planned to open in 2024 and will initially retail four VinFast e-SUV models: the VF 6, VF 7, VF 8, and VF 9, with more to follow.

Ta Xuan Hien, Chief Executive Officer of VinFast Middle East, said: "The agreement with Al Tayer Motors is an important milestone in VinFast's global market expansion strategy. We believe this reputable and experienced partner will help VinFast bring the highest quality products and services to customers in the UAE. VinFast is committed to providing customers with smart and environmentally friendly EV mobility options, while contributing to the country’s sustainable development goals."

Award-winning Al Tayer Motors, with a successful track record in the UAE automotive sector spanning more than 40 years, is committed to providing exceptional experiences to customers through its impressive physical infrastructure and cutting-edge digital platforms, including e-commerce and a dedicated app.

Ashok Khanna, Chief Executive Officer of Al Tayer Motors, said: “We are excited to launch VinFast in the UAE – a vibrant international hub. We believe the partnership between Al Tayer Motors and VinFast will offer the ultimate EV experience to UAE customers while amplifying the brand globally. With our extensive expertise, dedicated teams, and customer-centric approach, we make car ownership easier than ever and set best practices on a local and global level.”

The new brand acquisition comes as Al Tayer Motors diversifies its product offering to support the UAE’s vision to shift to green mobility and aims to increase the share of EVs to 50 percent of total vehicles on the UAE’s roads by 2050.

By promoting cooperation with leading partners in the UAE and the Middle East, VinFast actively contributes to the realization of green mobility solutions within the region while affirming the commitment of the Vietnamese EV manufacturer to making them more accessible to everyone.

Since the fourth quarter of 2023, VinFast has changed its strategy from a direct sales model to consumers to a hybrid model by leveraging existing distribution infrastructure through the establishment of a global dealer network.

In addition to key markets such as the United States, Canada, and Europe, VinFast is actively expanding into neighboring countries in Asia, such as India, Indonesia, Thailand, and the Philippines, as well as the Middle East and Africa.