IPL in UAE: BCCI announces Unacademy as Official Partner for IPL

Dubai: Unacademy, India’s largest learning platform, has been announced as the ‘Official Partner’ for the Indian Premier League (IPL) that is scheduled to be held in the UAE from September 19 to November 10.

The announcement, that was made on the official website of the IPL by the Indian Premier League Governing Council (IPL GC), said that the partnership will open with the 2020 edition while covering three seasons of the annual tournament.

The Bengaluru-based edutech firm, Unacademy, aims to build an online knowledge repository for multilingual education by bringing expert educators together from across the globe.

Brijesh Patel, Chairman, IPL, said: “We are pleased to have Unacademy on board as the ‘Official Partner’ of the Indian Premier League 2020 to 2022.

“IPL is the most watched cricket league in India and as a homegrown Indian edutech company we believe that Unacademy can create a huge positive impact on the aspirations of the audience watching, especially the millions of Indian youth who are seeking inspiration in their careers.”

Karan Shroff, Vice President, Marketing, Unacademy, said: “We are delighted to become the Official Partner of IPL. Unacademy is a high-intensity brand that has disrupted the education and learning market with innovations and broken geographical barriers for learners and educators. The IPL has a similar history of disruption and innovation that have not only brought cricket fans closer to the game but also catapulted it to become one of the top sporting events in the world.

“With this partnership, we will double-down on our efforts to make Unacademy the biggest brand in the consumer-internet space in India. We thank the BCCI and IPL for the opportunity and look forward to a long and fruitful partnership.”

Originally created as a YouTube channel in 2010 by Gaurav Munjal, Unacademy came into being as a company in 2015 when Munjal teamed up with Roman Saini and Hemesh Singh with its headquarters in Bengaluru.

The company currently valued at $510 million (Dhs 1.87 billion) has a network of over 18,000 educators, and offers preparation material for several professional and educational entrance exams.