20230830 OpenAI
OpenAI is regarded as one of several companies at the forefront of generative AI. Image Credit: Reuters

OpenAI is on track for $1 billion of annual revenue as businesses adopt the technology behind ChatGPT, the generative AI bot that ignited a wave of artificial intelligence investment.

The startup backed by Microsoft Corp. is earning about $80 million of revenue monthly, a person briefed on the matter said, asking to speak anonymously about undisclosed figures. The Information first reported on OpenAI's revenue, including that it lost around $540 million in 2022 developing GPT-4 and ChatGPT. A representative for the startup didn't immediately respond to requests for comment outside normal business hours.

OpenAI is regarded as one of several companies at the forefront of generative AI, which can create content from videos to poetry out of a few simple user commands. Since debuting its bot in November, OpenAI has worked with companies from fledgling firms to major corporations to incorporate the technology in their businesses and products.

This month, it launched a corporate version of ChatGPT with added features and privacy safeguards, the startup's most significant effort yet to attract a broad mix of business customers and boost revenue from its best-known product.

The rollout of ChatGPT Enterprise is a move forward in OpenAI's plans to make money from its ubiquitous chatbot, which is enormously popular but very expensive to operate because robust AI models require lots of computing power. The San Francisco-based startup has already taken steps toward generating revenue from ChatGPT, such as by selling a premium subscription and offering companies paid access to its application programming interface, which developers can use to add the chatbot to other apps.