Abu Dhabi: twofour54, the commercial arm of the Media Zone Authority-Abu Dhabi, has signed a strategic partnership with the Saudi Broadcast Corporation (SBC) as part of its continuous efforts to develop and boost the skills of Saudis in the media industry and enhance their skills.
The signing ceremony was attended by SBC President Abdul Rahman Al Hazza, and twofour54’s CEO, Noura Al Kaabi.
The agreement, which is the first Saudi collaboration with twofour54, will benefit the next generation of Saudi media professionals and entrepreneurs by offering training courses in Public Relations and Communications to 250 Saudi professionals.
The courses are developed and executed by twofour54 tadreeb, the training academy of twofour54.
