Video Credit: Gulf News

Executive Chairman and Group CEO of Brands For Less Group (BFL Group), Toufic Kreidieh, spoke to Tell Me Why podcast host Maria Botros about the difficulties of starting a new business and why entrepreneurs should remain resilient in the face of all challenges.

  • BFL Group is the story of 2 best friends who wanted to change their social and financial situation
  • Our plan was to build a business that will help us give back to society
  • BFL Group wanted to introduce the concept of 'off-price' channels in this part of the world
  • BFL Group has opened its first 19 stores in Saudi Arabia this year, and is planning to reach at least 77 stores in the country