Tell Me Why entrepreneurs should not give up? Brands For Less CEO speaks

Executive Chairman and Group CEO of Brands For Less Group (BFL Group), Toufic Kreidieh, spoke to Tell Me Why podcast host Maria Botros about the difficulties of starting a new business and why entrepreneurs should remain resilient in the face of all challenges.

• BFL Group is the story of 2 best friends who wanted to change their social and financial situation
• Our plan was to build a business that will help us give back to society
• BFL Group wanted to introduce the concept of 'off-price' channels in this part of the world
• BFL Group has opened its first 19 stores in Saudi Arabia this year, and is planning to reach at least 77 stores in the country