Jewelry possesses a unique ability to transcend mere adornment and elevate its wearer to iconic status. Boucheron's Quatre collection, now celebrating two decades of timeless elegance, stands proudly among these select few pieces that meet the criteria for iconism. "You can't create an icon. Icons are wrought over time, and they gain that status because they strike a chord with people," remarks Hélène Poulit-Duquesne, CEO of Boucheron, reflecting on the collection's journey.
A fusion of strength and sophistication, Quatre represents more than just jewelry—it symbolizes resilience and protection. Rooted in the fusion of four distinct codes from Boucheron's archives, the iconic ring emerged in 2004 as a genderless emblem of urban style. Four bands melded into one, epitomizing contemporary strength, with each Quatre ring boasting an impressive weight of 13.88 grams of gold.
As Quatre enters its 20th year, it embarks on a new chapter of innovation and creativity. The collection continues to captivate with fresh designs and campaigns while staying true to its essence yet infused with modernity. "The number 20 conjures up harmony and balance, often associated with rebirth," notes Poulit-Duquesne, emphasizing Quatre's enduring relevance.
In an ever-evolving world, Quatre remains a steadfast symbol of timeless style. Since its inception, it has gracefully adapted to societal shifts, as evidenced by its iconic campaigns. From its debut in 2004 to the present day, Quatre has mirrored the evolving landscape of fashion and culture while maintaining its core identity.
As Boucheron unveils new surprises to commemorate Quatre's milestone anniversary, one thing remains certain: the legacy of this iconic collection will continue to shine brightly for years to come.
