Tristar Group CEO, Eugene Mayne (standing in middle with suit and tie) with officials of the Traffic and Roads Agency, Zayed Educational Complex and Tristar

The Traffic and Roads Agency at RTA in collaboration with the Tristar Group recently launched the ‘Golden Rules for Generational Safety’ at the Zayed Education Complex in Al Barsha. The campaign aims to raise awareness among 100,000 young students in Dubai regarding school safety guidelines via e-mail.

An approximate 10,000 school children will be directly targeted when Tristar sets up a mobile traffic village or a Kids Traffic Arena at various educational institutions. The initiative also involved the distribution of innovative gifts with road safety messages and educational brochures accompanied by scientific questionnaires to measure students’ awareness and knowledge trends. About 250 school children participated at the Zayed Educational Complex last March 9. Tristar will be visiting five other schools until May.

Tristar Group CEO, Eugene Mayne opened the Kids Traffic Arena with officials of the Traffic and Roads Agency and the Zayed Educational Complex. He was accompanied by Tristar officers led by Road Transport and Warehousing GM Shivananda Baikady, Corporate Communications Senior Manager, Arthur Los Banos, HSEQ and Sustainability Group Manager, Srinivasalu Sridhar, Business Applications Manager, Prasad KM, HR Administration Manager, Sanjit Roy, and senior staff, Syed Mehdi and Yakhoob Ahmed.

This is the second school children road safety awareness partnership between the Traffic and Roads Agency and Tristar. The first was during the 48th UAE National Day, when Tristar sponsored 10,000 car air freshener kits with a safety message addressed to parents. The company brought its Kids Traffic Village to the Dubai Modern Education School on November 26, 2019, and the JSS International School on February 23, 2020.

The students were given the opportunity to drive around in pedal cars and are taught traffic rules like stopping before a pedestrian crossing and wearing seat belt all the time. The idea behind the campaign was to increase road safety awareness among school children who can remind their parents who drive to follow basic traffic rules and road safety guidelines like not using mobile phone while driving.