Dubai-based LEVA Hotels has signed an exclusive partnership with VACKMA LLC to expand in the US. As part of the agreement, VACKMA will develop and operate 3 and 4-star hotels under the LEVA and its sub brands in the US while offering hotel owners a choice of both franchise and management agreements.
J.S. Anand, Founder and CEO of LEVA Hotels, said: “The tie-up is part of our strategic growth plan and steadfast vision and, demonstrates the resilience of our brand despite the recent industry challenges.”
Anton Muller, Founder and CEO, of VACKMA LLC, said: “We are confident the partnership will offer superior brand standards and exceptional management options to hotel owners, with flexible terms tailored for diverse market segments.”
LEVA Hotels is positioned in the upscale and midscale segments with four brands designed to provide a solid return on investment for owners and greater value to guests. While LEVA is specialised in the 4-star and above category, EKONO by LEVA operates in the mid-scale segment.
The brand is exploring expansion opportunities across the GCC, Africa, Europe and the US. In addition to its flagship hotel LEVA Mazaya Centre, a 4-star hotel in Dubai, the group had recently signed management agreements for two hotels in Muscat and a property in Kampala.
